Jetblue Business Analysis

Introduction to JetBlue

JetBlue Airways Corporation, stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States, JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah and Orlando, Florida. JetBlue is not a member of any of the three major airline alliances, but, it has codeshare agreements with 21 airlines, including member airlines of oneworld, SkyTeam, Star Alliance, and unaffiliated airlines.

As of May 2018, JetBlue serves 102 destinations (the latest addition being Steamboat Springs, Colorado) in the U.S., Mexico, the Caribbean, Central America and South America.

JetBlue Case Study
Founded August 1999; 19 years ago (as NewAir)
Commenced operations February 11, 2000 (as JetBlue)
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