Brazil Case Study- Preventing AIDS
Exchequer, a Health Ministry official said the Health Ministry would bringing AIDS awareness campaigns to the urban slums, where the disease Is most meant. Brazil knows how crucial it is to combat this epidemic and the importance of doing it as soon as possible. Half a million Brazilian are infected with AIDS and millions more are at high risk of contracting it. Our group believes a really smart move on the part of the Brazilian government is to attack the problem more aggressively during the country’s annual Carnival since it is considered a period of increased sexual activity.
The ministry not only distributes millions of condoms during that month but also offers free advice on how to prevent the spread of AIDS In areas like ROI De Jeaneries jamborees, where bare-breasted dancing girls attract millions of spectators every year.
Brazil is a predominantly Catholic country but in order to be successful in preventing this disease one cannot be cowardly, 20 million condoms are given away every month and one of the main targets of this strategy are the ladies and gentleman of the night. A really valuable asset that Brazil counts on Is Its volunteers; about 500 Charles and voluntary groups devoted to AIDS.
Another strategy Brazil uses Is drug treatment at no cost even though the costs are extremely sigh, regardless, the government says that inaction would be more expensive. The government is actually saving money implanting these strategies compared to the costs that would be incurred in hospitals if no anti-AIDS program was implemented. In the other hand, India is not combating this epidemic as freely as Brazil because various parts of India are still In total denial or Ignorance about the AIDS programs says World Bank physician, Salami Habeas.
Condoms are offered at no cost at barbershops in places like Tamil Nadia. Nevertheless, since the local government has to always been able to meet supply they will start charging two rupees for a two- condom “pleasure pack,” giving the barbers a 25% commission. Just like in Brazil in India prostitutes are key to spreading the word about AIDS and other sexually transmitted diseases. Unlike prostitutes, Indian government television created lots of obstacles: for example, It took months for them to broadcast an AIDS commercial featuring the Hindu gods of chastity and death and they charged commercial rate.
A really successful strategy that India has implemented is to pay theaters to screen an AIDS awareness short before the main feature and to be able to combat this epidemic in remote areas, they have reached out to Pepsico and Coca-Cola to piggyback on their advertisement and even distribute condoms through their outlets in remote areas. We think this strategy can have a huge impact In India because It would reach to a much Drawer market Ana really release awareness tout ten Issue so the other states can treat it as a priority as well. 2.
How is the AIDS problem different in the United States compared with Brazil and India? The growing problem of the spread of HIVE and AIDS is treated differently from entry to country since it is tied to the cultural and sometimes religious topic of sex. In both India and Brazil AIDS prevention has proven to be a cultural challenge. Women are the fastest growing victims of this epidemic since they are also victims of a patriarchal society.
Women are scrutinize for talking about prevention and the use of condoms especially in Brazil a prominent catholic country that is against the use of contraceptives.
On top of this, the access to condoms is limited due to the high cost in Brazil, where condoms are the most expensive than anywhere in the world. In both India and Brazil women are afraid to ask their partners to practice safe sex even in a society with a high rate of infidelity. As if this was not enough in India there is a popular belief that AIDS is a Western disease and in some regions of the country the local authorities are in complete denial and ignorance in regards to this growing epidemic.
All these problems are not encounter in the United States where the use of condoms is widely encourage and in growing instances distributed free of charge.
There is also a wide range of information about AIDS and its prevention and women n the United States take charge of their sexuality and not afraid of asking their partners to practice safe sex. 3. Would the approaches described in Brazil and India work in the United States? Why or why not?
We believe that the approaches described in Brazil to help the prevention of the AIDS disease would work in America because it would help people to realize that anyone having unprotected sex is at risk of getting the disease. By handing out free condoms in abundance at the country’s famous carnivals, Brazier’s Health Ministry is giving young people (including women) he opportunity to practice safe sex even if they are inebriated. Also, with the Brazilian law giving all residents the right to the best available drug treatment at no cost, the highly affected areas, such as the slums, have no reason not to get the treatment.
All of the methods are costly to the economy but raising awareness of the possibility of contracting AIDS is worth the money.
However, we believe that some of the approaches described in India would not work, such as the state funded prostitutes who hand out condoms and spread the word about AIDS since prostitution is illegal in America. On the other hand, we do not believe that the Barber Strategy would be as effective because barber shops are a rare occurrence in most cities in American now and their outreach would be very limited especially since the youth and women are the main growing group affected by this disease. . Suggest additional ways that London International Group could promote the prevention of AIDS through the use of condoms worldwide. We think the first and most important thing that London International Group should do is to globalize their market. The reason for this is that one standardized, high quality product would rate tremendous economies of scale and could be offered at a lower price.
A different way that London International Group could promote the prevention of AIDS through the use of condoms worldwide would be to spend more on media and public events, especially in countries like India where a lot of people reject the reality of the place Ana Brazil, a “Macmillan” society predominates. We consoler Tanat slung celebrities would really promote the prevention of AIDS through the use of condoms, because you want to do what your favorite celebrity is doing, right? If practicing safe ex becomes part of today’s fashion through the advertise use of condoms by celebrities it could really promote the prevention of AIDS. . Do you think it would be a good idea for Coke and Pepsi to participate in a condom distribution program in India, Brazil, and the United States? Our group believes it is a good idea for Coke and Pepsi to participate in a condom distribution program in India, Brazil, and the United States. Coke and Pepsi are two well world-known brands with significant brand power and influence.
This influence could be a good ally in terms of publicity to help promote the use of condoms and consequently the revelation of AIDS in these targeted countries.
However, both companies must act carefully especially in India, Brazil, where the subject of contraceptives and safe sex is still treated as a cultural taboo in order to avoid any bad reputation and negative image this type of ad campaign may bring to the soda brands. Both companies should considered performing some serious research in how this topic is approached in both countries and seen what has worked previously before taking any concrete steps and compromising their image in this particular touchy subject.