Social Responsibility and Brand Strength Case Study

Cataracts Mission: Social Responsibility and Brand Strength . Point of view Howard Schultz II. Statement of the Problem “hen they introduce VIA instant coffee. Cataracts has already experience some triumphs with its new product. Ill. Discuss the Current Situation In this case Cataracts is known for having a high standard product, because of having a recession they introduce a new line that can afford by others. To gain a foothold in the potentially lucrative instant coffee market, the Cataracts introduce a ‘la instants coffee.

VIA is also aiming for a more premium market. But because of this new product there is a triumph that Cataracts encountered. IV. Set-out the Corporate Objectives . To be able to maintain the high level standard of the store. 2. To be able to have a new product line this cannot affect to the name of the company. . The company is flexible regarding to the size and format. 2. They can easily develop new products. 3. Cataracts has been ranked on Fortunes 100 best companies. They began to pull back on expansion and stated, closed hundreds of stores. . More competitors. They can get high sales. . They can look for some product that can help to main the increasingly of their sales. ‘ THREATS 1. Stiff competition. V’. Alternative Courses of Action 1. Cataracts should make a research about the product that they can substitute for the VIA instant coffee that can help them to increase their sales and to maintain the good or popularity of their company. 2. They can create a new product line that can afford by others and can help for the increase of their sales which will not affect to their company. II.

Conclusion I therefore conclude that Howard Schultz look for the best product that can help for their company to became more popular and to have a new high standard of products. Ill. Budgeting They should have a budget for their research amounting to IPPP, 000 that they can use in their new product line. VIII. Recommendation I recommend alternative courses no. L that Cataracts should make a research about the product that they can substitute for the VIA instant coffee that can help hem to increase their sales and to maintain the good or popularity of their company.

IX. Implementation To implement the action on how cataracts can get a new product that can help for their company they should do the following: 1. Plan for the objectives and aim on how they can make their customer satisfy to their new product line. 2. Look for some product that can get the taste of customers. . Think how you can implement those needs or objectives. . Organize your implementations . Perform your Social Responsibility.

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