Case Study of Nupath Foods Ltd
Denies Robbery, brand manager of Input Foods Ltd, had Improved sales of her company product recently. Her superior, James Ornate, wanted to reward her by promoting her to the position of marketing research coordinator. This decision was not well-received by Robbery, who assumed that Ornate was following her previous employer’s footsteps of sexist practices. She felt Insecure about her current position and faced a dilemma as whether to change Ranch’s decision or to tender her resignation.
She felt that Ranch’s positive comments about the promotion were just a smokescreen of letting her know that her career had come to a standstill in the sales department. Ranch’s intention of letting Robbery have a broader experience in the company was perceived as him being Jealous of her success and giving her a lower profile job scope. CAUSES Robbery had assumed that Ornate was trying to stop her from advancing up the corporate ladder. She assumed that Ornate was acting in the same manner as with her previous employer, where sexist behavior existed.
Ornate was the vice-president of marketing. By transferring her to his department, Robbery would be under his observation and will have limited career opportunities.
(Helloing, Slouch and Woodman, 1998). It leads to her to form a perceptual defense against the Idea of accepting the post. Helloing, Slouch and Woodman (1998 peg 86) defines perceptual defense as ‘the tendency for people to protect themselves against Ideas, objects or situations that are threatening. ‘ Once a person’s biased view of the situation Is established, It will be unlikely to change.
Rouge’s astonishment was teacake Day ornate out nee Ana maltreatment near silence and weak response. He had noticed her looking bewildered upon hearing the news and assumed that she was overjoyed.
Ornate thought that Robbery’s view on her promotion was identical to his as he had assumed similarity between the both of them. McKenna (2006, Peggy) classify assumed similarity as ‘the tendency to see others as having the same characteristics more like our own’.
He had attributed the motives and emotions that he possessed based on his past experiences with the research department to Robbery. The misunderstandings worsened due to the fact that both of them did not know each other well. As it was a face-to-face conversation, Robbery did not dare to speak up and challenge the decision so as to prevent from coming across as disrespectful. Ornate failed to seek her opinion regarding the Job transfer and had to “fill in the unknowns” about her based on his own thinking.
He thought that she was bewildered because she was happy with the promotion. Therefore, he had failed to notice the non-verbal cues that she had displayed due to her discontent. She believed that Naphtha Food Ltd was following her previous employer by limiting her career path when she was informed that she would be taking over the Job of marketing research coordinator. The sexist experience that Robbery suffered had misled her into thinking that Ornate was doing the same thing as well.
As the situation was similar to the previous one, she stereotyped that Ornate was biased against females in the company.
Ex (2002, Peg 87) defines stereotyping as ‘the tendency to assign attributes to someone solely on the basis of a category of people, of which that person is a member. ‘ Robbery had oaken into view that Ranch’s decision was flawed on ‘the basis of a single instance’ (Martin, 2005, peg 91). Robbery thought that being in market research doesn’t help her to get into the top management.
Mischance and Traveling (Peg 77) state that ‘social identity is a person’s self perception of him or herself as a member in various groups. ‘ Robbery was discontented with the promotion as she was pleased with her current status.
Her present position can only be obtained by a handful of people and being a female makes it even harder. The fact that she had Just improved the sales of the company justified the hard work that was put in. This made her treasure her position even more and was not willing to give it up.