Case Study Proposal for Coca Cola Amatil Sydney
The proposal explains the need to work on analyzing the crucial Issues faced by the organization while Implementing this technology.
Please have a look at the case study proposal and In case you have any questions, please do not hesitate to contact. Yours truly, Nirvana R Balalaika Project summary The case study would work on analyzing, the implementation of blow fill technology at Coca Cola Amatol. Based on the current information, implementation of this technology will reduce the risks associated with quality.
The contamination of bottle an be avoided. The use of blow- fill technology at CA lead to cost reductions along with reduction In carbon footprint at CA by eliminating the empty bottle storage, transport costs and raw material rise PET resin which was previously used to manufacture bottles.
The most Important point of focus In this case Is to analyses the benefits that CA derives from Implementation of blow fill technology and to examine the extent to which this technology could be used as a means to stay ahead in these competitive times.
Therefore, a comprehensive analysis of the costs and benefits of low fill technology at Coca Cola Amatol and extensive insight on management at CA would be required for this project. Introduction to Company Coca- Cola Amatol (CA) Is known as one of the largest bottlers of the various non- alcoholic, ready to drink beverages in the region of Salsa Pacific. CA is one of the world’s top five bottlers of Coca- Cola. The organization has an employee base of more than 1 5,000 people and maintained access to around 265 million customers among which 700,000 are active customers.
CA is known to have operations in five ajar countries Ana tense countries Include Australia, New Lean, Indonesia, HAJJI and Papua New Guiana.
The company works on manufacturing as well as selling and distribution of a well-diversified product portfolio. This portfolio includes water, coffee, carbonated soft drinks, fruit Juice, energy drinks, flavored milk and even ready to eat fruits and vegetable products are packaged by CA (CA, 2013).
Coca- Cola Amatol is involved in the selling and distribution of some of the premium spirits portfolio of the Beam Global Spirits along with premium wines, which takes into count products like Makers Mark and Canadian Club. Coca- Cola Company owns around 30% share of CA and there are two directors sitting among the eight member board of directors at CA (CA, 2013). Coca Cola Amatol head office is located in Sydney.
CA is listed on the Australian Securities Exchange.
However, the largest piece from the Project Zero which is known as the largest of the capital project undertaken by Coca Cola Amatol is on the 450$ million investment on PET bottle manufacture also known as blow fill which is likely to get functional in all the major manufacturing operations of the group most likely in 201 5 (Tremor, 2012). This investment made by CA meant to reduce the PET resin in the environment equal to around fifty thousand trucks off the road and the truck loading reduced to almost 7 minutes which was actually 25 minutes leading to stock accountancy Trot to now (l revere, 2012). Ca cola Amatol works on continuing high levels of automation in their supply chain like including various automated guided vehicles along with artificial intelligence, advanced robotics and various other technologies to provide benefits in the future. The investments in technology made by CA in their supply chain shows that these investments were instrumental in turning the company in the ass’s characterized at that time as a low technological organization to now as a profitable and customer centric consumer goods business.
The question here is to understand that whether investment in low fill technology would enable Coca Cola Amatol to achieve competitive advantage in these challenging times. If not then is this technology only makes contribution to the business in terms of cost saving and supply chain improvement. Statement of the problem in company Coca Cola Amatol sees packaging of their products as one of the most valuable resource and not as waste. One of the examples is that every single PET bottle is considered as a resource and they are recycled to make other products.
Coca Cola Amatol recognizes that they are required to work on sustainable packaging and expansible recycling making an important contribution to the environment. That is one reason that the company main a huge investment in Blow Fill Technology that allows them to product light weighting PET bottles.
Making an investment in a technology to this extent enables the organization to reap major benefits including cost saving and production efficiency. However, the point of concern is that whether investing in blow fill technology enabled Coca Cola Amatol to stay ahead of the competition.
This case would explore the entire implementation of blow fill genealogy to identify the critical issues faced by Coca Cola Amatol during the implementation of this technology. Along with that, this case would analyze the benefits that Coca Cola Amatol achieved by implementation of Blow Fill technology and whether blow fill technology would enable the firm to remain competitive in these challenging economic times where the competition is tough and investment of this scale need to deliver significant outcomes. Proposed solutions Coca Cola Amatol aims to implement blow fill technology in all the major manufacturing plants.