PESTEL Analysis

The United States of America is the third most populous country in the world, and the fourth largest by total area. With a population of over 318 million, the country is ethnically diverse and has the largest economy in the world. The country’s growth slowed down after the 9/11 attacks and the recession in 2009 […]

Cadbury is synonymous with chocolate consumption worldwide. Opening shop in the early 19th century, Cadbury has emerged as a global brand with factories and offices the United Kingdom and North America, and a notable presence in Asia and Africa as well. In 2008, the Schweppes brand was sold to the Dr Pepper Group, and in […]

Marriott International (NASDAQ: MAR) is one of the world’s largest and most prominent hotel operators. Currently, Marriott operates around 4,200 hotels in 79 countries and territories.[1] The company’s properties operate under 19 different brands,[2] including Ritz-Carlton and J.W. Marriott. Its properties include luxury, boutiques, suites, and apartment hotels as well as resorts. Marriott is currently […]

Nokia (NYSE: NOK), based in Finland, was once the world’s premier manufacturer and marketer of mobile phones. Unfortunately, it has been unable to adapt to changing market conditions created by the introduction of smartphones and the rise of aggressive competitors such as Apple Inc. and Samsung. Nokia’s problems and struggles are clearly exposed by its […]

Apple Inc. (NASDAQ: AAPL) is one of the world’s most visible and recognizable consumer electronics brands. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. Even though it started as a traditional computer company, Apple now designs and manufactures a wide variety of electronic devices, including […]

China is among the most attractive locations in the world. It has also grown to become one of the strongest powers. This rise boosted international business. The legal system too has been improved. Foreign investors seek business in China mainly because of 3 things. They are: Size of the market The very low cost of […]

Over the last decade, Singapore has shown extraordinary economic growth. Today it is considered a high-income economy. The growth is driven by several factors. Some of them are private consumption expenditure, local and external demand, and investments. Singapore’s leading sectors like as pharmaceutical and petroleum refining industry have the potential to attract other countries to […]

Whether a business is deciding to enter the foreign market or launching a new product, business owners need to take into account several factors and understand the larger forces shaping their choices. One of the best ways to examine any decision is to conduct a PEST, Political, Economic, and Social and Technological analysis. Any successful […]

It is nothing short of incredible that brands today are achieving an unequivocal victory with top-notch marketing strategies. Beginning from the level of entrepreneurs to ginormous business leaders and trend setters, these strategies are delivering the results. There are several internal and external factors that have an impact on any organization’s environment, which are essential […]

When an organization is established and its setup is laid out, a proficient and well-thought business strategy has to be adopted. With this strategic approach, the nature, ability, and quality of a business are assessed: there are various internal and external factors that may determine an organization’s probable future. In this article, we will thoroughly […]

Google Inc., which is now known as Alphabet Inc., is actually a holding company that trades under two different ticker symbols: NASDAQ: GOOGL and GOOG. Alphabet is similar in structure to Warren Buffett’s Berkshire Hathaway (NYSE: BRK.B). Like Berkshire Hathaway, it has a large number of subsidiaries that operate in a wide variety of businesses. […]

Enterprises depend on long-term planning for strategic management and successful running of the business. Different firms use different analyses according to their needs and structure. Internal and external factors are highlighted in order to properly understand the complexity of the business environment and challenges. The PEST analysis is widely used among firms and focuses on […]

Thinking about airlines, the first thought which probably comes to mind would be luxury and comfort. However, there is much more to the airline industry than just that. Yes, most of the airlines worldwide are facing a cycle of rising operating costs and declining profits and margins. Now, passengers may not be able to observe […]

The average business owner associates ‘marketing’ with simply promoting a product/service and encouraging people to buy it. It’s a creative message to directly influence a sale using a variety of platforms and media. But this is a very simplistic, and one must say very outdated as well. Marketing encompasses virtually everything that happens between the […]

Anthropologie is an American clothes retailer that focuses primarily on women’s clothing and home decor. Founded in 1992, Anthropologie has accumulated over 200 stores worldwide within just a few decades. This exemplary PESTLE (Political, Economic, Sociocultural, Technological, Legal, Environmental) analysis of Anthropologie should help to spot opportunities and threats (from afar), as well as introduce […]

Marketing is a key aspect of a firm’s products and services. The right marketing strategy allows firms to achieve goals and gain a competitive advantage. Enterprises worldwide conduct various short-term and long-term analyses to assess their business environment. Marketing is a creative message to influence business sales by capturing the interest of your target audience. […]

A PEST analysis is widely used and carried out by corporate firms and businesses to study and understand the environment and market in which they operate. A PEST analysis offers firms a chance to evaluate their performance and improve it by analyzing external factors that influence them in the long run. Though a PEST analysis […]

PESTEL analysis is a more elaborate version of the PEST analysis that includes two additional environmental factors. If you want a comprehensive understanding of the macro environment in which your business is currently operating, this is the best monitoring tool you can use to get a complete picture. However, before you start using this tool, […]

India, officially known as the Republic of India, is the seventh largest country by area, and the second most populous in the world with more than 1.2 billion people. Attaining independence in 1947, the South Asian country is known for its cultural diversity and is also among the world’s leading democratic countries. For the past […]

Tesco, a multinational food retailing company, is headquartered in the UK and has stores in 12 countries across the world. It is the second largest retailer after Wal-Mart in terms of profits made and also holds the title for the second largest retailer considering revenues. Generally known for selling food and non-food products, Tesco, now […]

While industry factors have a significant impact on the performance of a company, there are a number of external factors that also play an important role in how successful a business can be. So, how do you determine what role those factors are playing in your business? This is where PEST analysis comes in and […]

Brazil, officially known as the Federative Republic of Brazil, is the fifth largest country in the world, in terms of both population and area, and the largest country in the Latin America and South America region. With a population of more than 200 million people, Brazil ranks seventh in the list of the largest economies […]

Everyday our market is changing the way it is. Many new things are developed and in a matter of about some seconds, the whole scenario stands different in front of us. Among them, there are many things that we can control and then there are other things that fall beyond our control and those are […]

Every company in a business has certain frameworks that they follow in order to understand the market they are catering to. They usually keep on checking the nerve of the market where they want to focus their products upon. Certain companies carry out field work in form of market research through which they conduct surveys […]

An overview of PESTLE Analysis from AssistKD’s Richard Skidmore. This is the pilot from a series of a number of videos that will cover key subject areas surrounding Business Analysis and Project Management – presented by AssistKD’s tutors. To find out more head to www.assistkd.com.

Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a profound impact on the performance of a company. In particular situations such as new ventures or product launch ideas, these factors need to be carefully analyzed in order to determine how big their role in the […]

Numerous factors determine and affect the environment of an organization, which should be identified, understood and analyzed by the company so it can achieve optimum performance. PEST analysis categorizes these factors affecting the organization under four headings, namely: Political Economic Social Technological If you want to know what is PEST analysis and how it can […]

Nike, fully known as “Nike, Inc.”, is a US-based transnational corporation which provides trendy, functional sportswear across the globe. Having been founded in 1964, Nike serves to “bring inspiration and innovation to every athlete in the world.” [1]. Despite being one of the largest sport apparel and accessory companies in existence, Nike has to keep […]

PESTLE analysis is a strategic planning method to reduce business threats. By examining the Political, Economical, Social, Technological, Legal, and Environmental factors, firms will gain valuable advantages. These advantages help with the idea phase, product development, product launching, content marketing strategies, and other factors, to increase success. The advantages of PESTLE analysis involve being cost […]

PEST analyses are an approach to determining how favourable a company or venture’s circumstances are, through analysing the relevant Political, Economic, Social and Technological factors. However, did you know that you can also carry out a PEST analysis on a country? We’ve already done PEST analyses on plenty of countries from Singapore to Germany, but […]