Corporate Level Strategy Guide

Article: Kim and Mauborgne (1997). Value innovation: The strategic logic of high growth, Harvard Business Review. SESSION 11: Presentations about business strategy 4-5 assigned teams should make a 10′ presentation of one company of your choice, its current strategy in a given industry, its key strategic challenges in the near future, and your recommendations. You are NOT allowed to use a written case as background information.

Your analysis needs to come from public information obtained from the business press, corporate reports, Internet, or interviews in the firm. Each student in a team that did not present this day will rank the quality of the presentations based on its overall quality, including the strategic analysis, research, and recommendations of each group.

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The average ranking will constitute 50% of the team’s grade and the professor’s assessment will account for the other 50%. CORPORATE-LEVEL STRATEGY SESSION 12: Corporate strategy and diversification

Reading: – Grant: Chapter 15 SESSION 13: Acquisitions and restructuring Case: Vivendi: Revitalizing a French conglomerate – How good was the strategy followed by Dejouny? – What have been the key decisions made by Messier? How has he been able to create value? – Considering what happened to Vivendi after 1998, where did Messier go wrong? Reading: – Grant: Chapter 16 SESSION 14: Diversification and the corporate office Case: Pepsico, A view from the corporate office – Why did PepsiCo expand its operations beyond soft-drinks? What value does PepsiCo provide to its business units? – Should PepsiCo push for further integration? If so, how? Reading: – Article: The value of the parent company. Campbell, Goold ; Alexander (1995). California Management Review, 79-97. SESSION 15: Internationalization Case: Ingvar Kamprad and Ikea (HBS 9-390-132) – What are the main competitive advantages of IKEA? – How transferable are they to its international stores? – What can be the weaknesses of IKEA looking forward? Reading: – Grant: Chapter 14