Final green toy case study
A firm favorite among parents, their range covers everything from cars and trucks, imaginative play toys, including games of food, building blocks, baby toys and building kits, as well as some of the various age roofs of boys and girls and different designs for each group. All products in the Green Toys”” range have been designed from the ground up to be as environmentally friendly as possible. To date the company has turned almost 22 million milk Jugs into toys, which contain no harmful chemicals, and are shipped in CEO-friendly packaging.
Green Toys”* are a great way to Introduce the concept of recycling to your kids children as a result! 1/13 2.
0 What are the key success factors in the world toy industry? Toys are significant part to accompany each child grow up. Each child has a favorite ay fondle admiringly. It is precisely because toys are closely linked with each child to grow, so the toy industry has a considerable market size and growth potential. In the past few years, all the rage, the classic toy has three characteristics: compliance with safety standards, have good appearance and quality, to meet the potential demand of the child.
Emotional appeal Perception Safety 2/13 Toy safety is the cornerstone.
Children are the hope for the future, but as a long- term playmate for children, and nearest items contact with children, security will directly affect the growth of children. The second layer Is the perception and function. Perception refers to a toy have direct experience can be touched shape, material, and feel Like this feature allows children to experience more fun. Estate Ana perception Is a necessary contralto Tort ten success AT ten world toy industry. And the top layer is the emotional appeal.
If you want to succeed in the toy industry, we must fully understand the customer’s emotional appeal and its changes, and then linked the emotional appeal and toy product together. In addition to these three characteristics, there are many factors that can affect the success of the toy factory. Innovation – in a difficult period, because of all the negative forces is hard to provide innovative new products, but global toy market relatively stable, one of the large reason is the continued innovation of the toy industry, although in recent years the most serious financial situation .
A clear example of this would be the Hasher. About brands and licenses – the reality is, if not a strong independent brand of the company, a licensed investment portfolio, or both will struggle in this industry. This is an everlasting success factors, but it is in difficult times, even more importantly, as a detailer will not take any risks, more willing to trust a known quantity and brand / license and present.
In the long term, the only way to ensure long-term stability and success in this industry is to establish their own brand of powerful heroes. /13 3. 0 What are Green Toys key competitive advantages in the international toy market? In this case, on Green Toy Inc. Home page site has such a sentence” We believe the world would be a much better place if everyone said “please” and “thank you”, cell phones didn’t ring during movies, and all toys were fun, safe, and made from environmentally friendly materials. Since it’s probably no use holding our breath for those first two, we’re concentrating on the toys.
” Green Toy Inc. Makes several awesome competitive advantages in toy industry in the world. Safety of toys In august 2006, because of lead-paint hazards and tiny magnets that could be swallowed, Matter Inc. Recalled more than 10 million toy products. However Green Toy Inc.
Produces CEO toys from recycled plastic milk Jugs and friendly materials. And all of the recycled material can be tracked chemical inventories. You can completely guarantee the safety of toys. /13 0 Protection of the environment Green LOL Inc. Recycled plastic Ana environmentally Tryingly materials. It noels reduce the use of fossil fuels and greenhouse gas emissions and helps improve environmental quality.
Improve Profitability with Cost Savings Because of Green Toy Inc. Use recycled materials, thus reducing the cost of raw materials. At the same time improve profitability. 0 Attract new green consumers and open new markets Due to the continuous improvement of people’s level of education, more and more people began to pay attention to environmental protection. There is also a growing number of parents treat toy safety as important as the food. Green Toys Inc.
One of very important competitive advantage is its all products are green, this advantage will attract new green consumers and open new markets. / 13 0 Improve company reputation and brand image Holding high green flag of Green Toy Inc. Can improve the company’s reputation and brand image 4. 0 Yes, Green Toy Inc. Should consider a higher degree of international expansion of their product.
Green Toy Inc. Has distributors in 35 countries, but 90 percent of Green Toys’ sales eave come from the US market. However, their current core market is not growing due to the declining size of their customer base. In Theodore Levity’s The Globalization of Markets it says that” The globalization of markets is at hand.
With that, the multinational commercial world nears its end, and so does the multinational corporation. ” From this statement we can see that internationalization is the only way to success.
International market offers the world’s commercial opportunities for companies around the world seeking to sell or purchase products. Not only can you tap into the 6. Billion people in the world market, but according to business. Gob, companies doing international business grew rapidly and fail less often than companies that don’t. And there are plenty advantages of company go international.
For example: increased sales and profits, increased innovation, culture exchange, and economies of scale. So why not take advantage of all that international trade has to offer? 6/13 5. 0 5. 1 China If the green toy company considers a higher international expansion, my first choice country is China. China has the world’s top-ranked population; the government in order to control ten population, can Tamely can only nave one canny, wince leads to each family doting on children.
So the spending on toy for children is the highest. According to Table 2, Breakdown of average total spending on 0-3-years-olds, by product category 2009 in Green toy case study). 5. 1. 1 Marketing Segmentation Population Largest population over the world Income level Middle Education level Upper Language Mandarin, Cantonese Religion Chinese ancestral worship(56. 2%) Muslims(l .
7%), Christians(2. 4%), 7/13 China has the largest population all over the world. And the population of children geed 0-4 years are about 80 million. China’s per capita GAP rose from $ 1,135 in 2002 to 2011 of $ 5,432. Rank No. 84 all over the world.
China’s education level also need to continue to improve.
The Chinese government is accelerating the development of education, scientific and cultural qualities of the population are continuing to increase every year. In China, there are two commonly used languages, Cantonese and Mandarin. Because of China’s population is very large, so there are many religion Delete wince essence ancestral worship(5 Christians(2. 4%), non-belief (12%) and other beliefs. 5.
1. Marketing Entry Strategy Contract Manufacturing 5%), Muslims(l Contract manufacturers produce products suitable for the market to their own customers and other organizations complete product assembly.
Because China is far away from the Green Toy Company in US. So the idea of transportation of materials is unwise. And spending in China’s raw materials and labor is relatively low, so the strategy to enter the Chinese market, I would recommend a contract manufacturer.
8/13 The advantage of contract manufacturing in china 0 Cost saving The companies may gain an apparent cost advantage by using a low-cost contract manufacturer. 0 Operational advantages A company can achieve significant operational benefits through contract manufacturing.
If demand increases, for example, a company can hire more production capacity to meet short-term needs, without having to invest in their own facilities. 9/13 5. 2 Japan 5.
2. 1 Marketing Segmentation (2014) High Japanese Religion Shinto, Buddhism 10/13 According to the latest data show that in 2014 Japan’s population is 127,220,000, of which the population of children 0-5 years of age is approximately 1 according to 2010 data tables show that in Japan, the population of less than 14 years s 13%, but consumption is 320 dollars per child, ranked No. 4. Japanese income levels and education levels are relatively high case.
