Geek Squad Edition
Answer the following extra questions, Questions A through E as well as the textbook questions 1 through 5 found at the end of the textbook Video Case Study 1, Page 23 As students, you may use a variety of approaches to how you study and what reduces you may use (notebooks, pens, highlighters, Pods, etc. Review the chapter opening found on Pages 3 – 4. Question A: Do you take written notes to summarize key points In textbook? Question B: Do you underline, highlight, or flag the key points you want to remember? Question C: If you answered yes, to Question B, what do you use to underline, highlight or flag the If you answered no, to Question B, move to Question D Question D: In terms of the Post-let Flag Highlighter have you: Hear of it before reading/watching this video case?
Tried using one? If so – comment on use. Question E: Visit Harpers Bookstore or an office supply store or the office supply section of a retail store. (1) State the name and location of the business you visited.
(2) Did they carry the MM Post-it Flag Highlighter? (3) If not, did they carry any type of highlighter? (4) How were they displayed? (5) Any other MM office products on display? Question 1: As stated in the textbook. State and explain a minimum of three (3) for the “Before”.
It may be helpful to create a chart similar to one shown below When the Marketing Research Was Done a) How Winooski got ideas from the students, and fine-tuned his design (b) How these were important to the success of the product Before a working model was developed After a working model was developed State a minimum of two (2) (a) special advantages and state a minimum of two (2) (b) potential problems. Question 3: Refer to your answer to Question E. Be sure to answer both parts (a) and (b).
Note: if the retail store you visited did not carry the MM Post-it Flag Highlighter, then answer (a) where would you display the MM Post-it Flag Highlighter product in a college store and (b) how would you generate a student awareness display for this product? Question 4: As stated in the textbook Question 5: State and explain a minimum of three (3) (a) special opportunities State and explain a minimum of three (3) (b) potential challenges State and explain a minimum of three (3) (c) countries to focus the marketing efforts on Evaluation Maximum 50 Points: Number in parenthesis is the point value for each portion of the question.
Question Number Point Value For Case Components Question A 2 Points 2 point Question B Question C 2 Points, Not Applicable Question D Points Question E Question 1 6 points (3џ) 6 points (3, 3) Question 2 8 Points (4,4) 8 points (4, 4) Question 3 Question 4 6 Points Question 5 12 Points 12 Points (4, 4) VIDEO CASE 3: Geek squad. A New Business for a New Environment on Next Page VIDEO CASE 3: Geek squad: A New Business for a New Environment Textbook Pages 85 – 87 Visit the Web site: www. Squad. Com/ Answer the following extra questions, Questions A, B, C, D and E as well as questions 1 through 5 found at the end of the Textbook Video Case Study 3, Page 85 Describe how technology has changed in the past five years. Have you observed other changes in consumers, competitors, regulations, or the economic environment related to consumer electronics.
Describe how the changes you have observed in the marketplace might lead to the need for new services.
Are you familiar with Geek Squad? How? Question 1: As stated in the textbook. Be sure to fully explain your answer. Question 2: As stated in the textbook. Be sure to answer in detail both part (a) all consumers and (b) women. Question 3: As stated in the textbook.
It may be helpful to create a chart similar to the one. Shown below. List the five environmental forces (factors) and identify the trends likely to influence Geek Squad in the near future.
