Google Inc. Case Study

This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it ay face going forward. Summary Internet search engines have not been In existence for very long. As the Internet grew in the early asses, search engines began to emerge in an attempt to index Internet web pages. The early search engines were essentially a database of filenames. 0 Yahoo! Was created In 1994, becoming incorporated In March 1995.

Holly was different from other search engines In that It provided a description of the page along with the URL. Furthermore, search results were ordered in a hierarchy.

Yahoo! Became popular very quickly, attracting a number of investors. In 1 996, Larry Page and Sergey Bring started work on a search program called Backup. As the Backup search engine became Increasingly popular.

Page and Bring renamed it Google. Google filed for incorporation in California, becoming Google Inc. In September 1998. 0 0 Google rapidly rose to prominence, quickly overtaking Yahoo! As the leading search engine. Google uses a process called Pageant to keep track of the relevancy of a page.

This Innovation led to Google achieving better results for search queries than any other search engine.

Archie was essentially a database of web filenames which could be matched with user queries. This was followed by the Gopher in 1991, which led to woo new search engines, namely Veronica and Egghead. Similar to Archie, these search programs Tuna Telltales stores Walton ten Gopher Index. Toner early search engines included the World Wide Web Wanderer and the World Wide Web Worm, which also used simple techniques and indexed page titles, headers, and addresses. Webmaster was the first Internet search engine to index entire web pages Webmaster was developed in 1994 at the University of Washington, later being bought by America Online.

Unlike earlier search engines, the Webmaster enabled users to search for any word contained in a weapon. This set the standard for all major search programs that followed. Locos was also introduced in 1994, and became a large commercial enterprise. This was followed by numerous search engines including Excite, Enforces, Anatomic, and Northern Light. AltaVista was the first efficient search engine AltaVista was the product of researchers at Digital Equipment Corporation’s Network Systems Laboratory and Western Research Laboratory, and was launched in 1995.

The search engine was innovative in that it used a rapid crawler that could cover a much larger proportion of the web than had previously been seen. Furthermore, the search was fast, providing results almost instantly. The AltaVista site was a huge success, with 300,000 hits on its first day in operation, increasing to over 80 million hits each day two years later. In 1996, AltaVista became the sole supplier of search results for Yahoo! Yahoo! Became the most popular search engine Yahoo! Was created in 1994 by Jerry Yang and David Fill, becoming incorporated in March 1995.

Yahoo! Was different from other search engines in that it provided a description of the page along with the URL.

Furthermore, search results were ordered in a hierarchy. Yahoo! Came popular very quickly, attracting a number of investors. MOLECULES-published 03/2012 page | 5 The foundations for the Google search engine began in 1996 In 1996, Larry Page and Sergey Bring, students at Stanford University, started work on a search program called Backup. This search engine was made available to Stanford University students in August 1996.

By the end of the year, Backup was receiving around 10,000 searches each day.

Google became incorporated in 1998 As the Backup search engine became increasingly popular with Stanford students and with the wider general public, Page and Bring renamed it Google. In August 1998, following a presentation to Andy Biochemist, co-founder of Sun Microsystems, Google received a $100,000 investment for “Google Inc. ,” a company that did not actually exist. Consequently, Google filed for incorporation in California, becoming Google Inc. In September 1 Google quickly rose to prominence Google Inc.

As quick to receive recognition as a search engine that generates relevant results. PC Magazine named Google as one of its Top 100 Web Sites for 1998. In 2000, Google announced the first billion-URL index, effectively making Google the largest search engine in the world. The search engine and the term “Google” became so renowned that the American Dialect Society named it as the most useful word of 2002. Furthermore, in 2006, the Oxford English Dictionary added “Google” as a verb. In 2004, the company went public raising $1.

6 billion.

MOLECULES-published 03/2012 page | 6 Other search engines have struggled to compete with Google Google’s results were recognized as being highly accurate from early on, with the search engine gaining popularity very quickly. Google has continued to improve, as the index is built upon and Pageant is continuously recalculated. As such, Google’s imitators have struggled to match the search engine’s accuracy and have fallen behind in popularity. Google differs from its competitors Prior to the introduction of Google, search engines worked by using a database of keywords and relying on this to generate relevant results.

When a search term was entered into a search engine such as Locos or AltaVista, the term was compared to the search engine’s database of terms. Results were returned based on pages that contained text most closely matched to the search term, with the closest matches being classed as most relevant and featuring higher in the list of results. This process did not always provide logical results. Google uses a process called Pageant Page and Bring created software to keep track of the relevancy of a page. Relevancy is calculated based on the links embedded within a page’s HTML and by external links to the page.

These links are analyzed by a piece of software called a spider, which crawls the web searching for data.

The spider creates a list of links directed towards a particular page. Numerical values are then assigned to a page based on the amount of times a particular page is linked to and the number of links it has within it. This system was named Pageant, and has the ability to create an accurate approximation of a page’s relevancy. This innovation led to Google achieving better results for search queries than any other search engine.