Meru Case study strategy maps

A spectacular growth story About Mere Cabs: Mere Cabs, operating In four metros of the country has popularized and boosted the concept of radio cabs. “Today almost 70 per cent of our passengers say that they travel by ‘Mere’ instead of calling it a ‘taxi’ and this is what has been our focus. ” – Gavin Dabber, UP-Sales & Marketing, Mere Cabs Mere now runs a fleet of 5,000 taxis In Iambi.

Bangor, Hydrated and Delhi and has 700 employees. The company has a top line of RSI crossers (man USED) o assets on roads.

The company plans to invest $100 million and aims to generate $500 million revenue in five years. Mere’s Operational Sub Processes: Customer acquisition Booking Management Cab Delivery Service Delivery Mere Cabs: Competition Analysis: Strategy Map for Mere Cabs Technology & Development Challenges ORACLE ERP Back-end system & Siebel CRM Competitive Rivalry Internal organizational Challenges Challenges from Suppliers & Buyers Growth and Potential Challenges Conclusion: Mere cabs Is doing a lot to survive in the market to maintain Its positions in the arrests.

The strategic marketing plan document usually includes: Situational Analysis Where is the company now? * Market Characteristics * Key Success Factors * Competition and Product Comparisons * Technology Considerations * Legal Environment * Social Environment * Problems and Opportunities Marketing…