Nature View Case Study

Interview used natural ingredients in its recipe for yogurt manufacturing, which became its USPS in the natural yogurt foods market. As a best practice, it prepared yogurt from milk of cows untreated with right , an artificial growth hormone misused by the major US brands talked above to Increase milk production unnaturally. This best practice used by Interview Increased Its shelf life to 50 days visit–volts 30 days f the top brands, enabling it to cut significantly on building multiple production plants.

However, Interview did not go for a trade-off with high quality and wow taste. Therefore, Unnaturalness yogurt became a big hit In the natural foods segment and facilitated It to liaise with big revenue churning natural food retailers Like Whole Foods and Wild Oats, who also found Its high quality and tasty natural yogurt Immensely good as It was also based on creative, low-cost ‘guerilla marketing’ strategy. It offered higher margins over other dairy products.

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Over a period of time he natural food retailers became the niche and loyal customers of Interview.

The consumers were also loyal to Interview’s yogurt as it was more health- supplementary. Besides, for more than a whopping 58% of US households, organic foods if lesser priced were in the highest priority. Interviews yogurt consumers rose in numbers major by dint of its excellent relationship and marketing activities syntactically with natural food retailers. By the year 1999 Interview Farm captured 24% in the Natural Foods Channel and became the market leader in this segment.