Proton Berhad’s Swot Analysis If Expends

Introduction This report discusses about how Proton Holdings Berhad expands its operation internationally to India. A SWOT Analysis of Proton Holding Berhad will be carried out to to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in this project.

The report will be separated into 2 parts. Firstly this report will discuss about the profile of Proton Holdings Berhad and nature of its business in order to analyse the internal factors. In the second part, SEPT Analysis will be carried out to analyse the related external factors in India in sectors of Social, Economy, Politic and Technology.

Beside, Proton Exora carries some functions such as door locking/unlocking, interior lamps, headlamps, brake lamps and wipers. •There is a huge improvement on the design of Proton cars. In the past, they are considered deeply unfashionable with younger drivers.

But now, they have a good public image as the design improved. Improvement of the design can be seen clearly at the Product section above. •Compare to India local car producer, Proton has advantages in quality and design. These are some pictures of India local cars like Grand, Puskpak, Trekker and so on.

Weaknesses •Existing quality issue affecting brand image caused by active service units. •Inability to penetrate export markets in some countries like US •Proton cars failed to meet American safety standards in order to secure coverage from auto insurers and satisfy legislative requirements.

•Proton export models still do not comply to all environmental standards of some countries such as emission limits. •Lack of relationships and reputation within India. •Lack of resources and Intellectual Property in India market. Compare to India local cars, price of Proton cars is more expensive, yet export and import duty are not included yet. For example, India has the Tata Nano, which is the world least expensive car at under $3000.

Opportunities Social •The percentage of car users is increasing at increasing rate as the growing of India’s economy and the average income. Therefore, believe that the demand for the car will be increased. Economical •Population of India is expected to rise until 1. 4 billion by 2025, and the average income is predicted to be tripled over this period.

Economists expect the middle class in India (50 million now) would increase to around 600 million too. •India began relaxing state control of industry and opening the country for foreign investors since 1991, because of that, India consumer market has grown exponentially.

•India is the 4th largest economy in the world after USA, China, and Japan in term of purchasing power parity. •In India, the value of loans is growing at about 30% per annum by value, salaries are growing on the average by more than 14% which is higher than 7% of inflation rate.