Argumentative Essay on Rhetorical Analysis

“Hit The Line Hard” Clint Cepeda ENG112: Composition Dr. Dixil Rodriguez 03/11/2012 Do you desire the elimination of bad breath, cavities and diseases? Possessing the right toothpaste can help an individual obtain the confidence they need to smile and associate with others. Hygiene has become an important aspect in one’s health especially when the mouth is the main focus.

People gain the feeling of shyness and rudeness around others when they show their rotten teeth and/or the odor of their breath. Nobody wants to be treated in a harmful way for reasons that can easily be fixed.

Get Colgate, a type of paste or gel that helps prevent bacteria, plaque and unhealthy gums from occurring. The 1924 Colgate ad, “Hit The Line Hard,” formulates a convincing advertisement that can be assessed using three rhetorical strategies which include appeal to appeal to logic, appeal to credibility and appeal to emotions. First of all, the advertisement’s appeal to logic argues that the use of Colgate is the reason for the manipulation of unhealthy hygiene so that the mouth stays flawless.

For example, Colgate guarantees washed and polished teeth that proves to be an excellent way of taking care of the mouth’s surroundings.

Good teeth physically provides a commitment to transcending yourself. It shows so much about an individual’s character such as the desire to care for yourself, your health and your appearance. Your teeth will take care of you when you take care of them by preventing the spread of bacteria that can cause sores and diseases before it occurs. The use of Colgate after every meal and before going to bed can be compared to an investment that will be paid off in time. Secondly, Colgate emphasizes an appeal to credibility to offer viewers what’s best by understanding its effectiveness to your health which is the est path to follow.

The man brushing his teeth is a good example. In the ad, we see this man as an ordinary guy who becomes the superstar of his team, as everyone could be; all because he set aside his time to brush his teeth. By using Colgate, we can count on a product that will assist in going the distance. Colgate is toothpaste that is safe and does not scratch or scorn your teeth. It cleans teeth right away to acquire the motivation and determination for a healthy success similar to playing football where you do your best to be on top.

It helped the superstar become one and it can help you, too.

Lastly, Colgate’s appeal to emotions specifies a good point that if you use their product, you eliminate feelings of being embarrassed, troubled, sad, and miserable. The man brushing his teeth expresses care for his teeth as well as himself that puts a smile on his face. The figure of the man holding the football is a representation of confidence that all winners can relate to. The description in the middle of the ad describes an emotional situation that many of us can reflect on. The letter on the side provides an understanding that motivates and encourages viewers to be aware of our teeth.

The “Hit the Line Hard” is in a bold letters symbolizing the joy of being determined and committed as well as suggesting a person’s happiness of going beyond. You have a sense of those great feelings when you know you are well taken care of. So, the 1924 Colgate ad, “Hit The Line Hard,” convinces the readers by using three strategies that include appeal to appeal to logic, appeal to credibility and appeal to emotions. This ad clearly states athletes as their targeting audience. However, the creators of this product should consider targeting all groups of people, especially young children who are the fruit of our crop.

They represent the next generation that will educate generations to come.

Do you want to see your kids grow up suffering from health issues? With Colgate, you get the solution. We must first start focusing on keeping our teeth intact while still young because if we allow germs and bacteria to build up, they can fall off anytime. Learning at a young age leads to accustoming ourselves to this habit and growing up to healthy living conditions. You choose your path! Reference The American Boy. (1924, October).

Hit The Line Hard. Retrieved from: http://www. vintageadsandstuff. com/viewdental48. jpeg