Jet Airways Case Analysis

Jet Airways is a major Indian international airline based in Mumbai. In October 2017, it was the second-largest airline in India after IndiGo with a 17.8% passenger market share. It operates flights to 67 destinations from its main hub at Chhatrapati Shivaji International Airport and secondary hubs at Indira Gandhi International Airport and Kempegowda International Airport. Incorporated in April 1992 as a limited liability company, the airline began operations as an air taxi operator in 1993. It began full-fledged operations in 1995 with international flights added in 2004. The airline went public in 2005 and in 2007, it acquired Air Sahara. It became the largest carrier by passenger market share in the country by 2010, a position it held until 2012.

The airline’s head office is located at Siroya Center in Andheri, Mumbai. The head office was previously located at S. M. Center, a rented six-storey building in Andheri and was moved following criticism regarding the working conditions.

Jet Airways’ original livery was designed by Lowe. It was navy blue with light grey and chrome yellow. The top and bottom of the aircraft were painted in light grey with the flying sun logo in the navy blue background.

In 2007, a new livery was created by Landor Associates which added yellow and gold ribbons; the design retained the dark blue and gold-accented colour scheme along with the airline’s “flying sun” logo. A new yellow uniform was simultaneously introduced, created by Italian designer Roberto Capucci. Jet Airways introduced its new identity in conjunction with a global brand re-launch which included new aircraft and seating.