JetBlue Case Analysis
JetBlue Airways Corporation, stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States, JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah and Orlando, Florida. JetBlue is not a member of any of the three major airline alliances, but, it has codeshare agreements with 21 airlines, including member airlines of oneworld, SkyTeam, Star Alliance, and unaffiliated airlines.
As of May 2018, JetBlue serves 102 destinations (the latest addition being Steamboat Springs, Colorado) in the U.S., Mexico, the Caribbean, Central America and South America.
| Founded | August 1999; 19 years ago (as NewAir) |
|---|---|
| Commenced operations | February 11, 2000 (as JetBlue) |
| Related Aviation Companies: | Southwest Airlines, Boeing, Jet Airways, Kenya Airways, AirAsia, Continental Airlines, Pegasus |
Jetblue Case Study Examples
JetBlue Airways Corporation
What is JetBlue‘s strategy for success in the marketplace? JetBlue is geared towards the provision of low cost and low fare for its services. It does this through the provision of differentiated products and customer service which is of very high quality. JetBlue strives to provide consumers with low fares that stimulates market demand and […]
JetBlue Airways
JetBlue Airways is a low-cost domestic airline in the United States. Their headquarters is situated at Foresthill in New York City. In addition, its main base is Queens also in John F. Kennedy International Airport.In the year 1998 JetBlue was ranked the eleventh largest airline in the industry, and was the other airline apart from […]
Jetblue Case Analysis
JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices, and which would essentially create […]
Case Study – Jetblue Airlines
February 20, 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive, easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel. ” David Neeleman was already a seasoned entrepreneur. Two […]
JetBlue Management Case Study
David Melanin’s vision is to create a new kind of airline; one that would leverage genealogy for safety, efficiency and a commitment to their customers. Melanin was convinced that his commitment to innovation in management, policies, and technology would keep the planes full and moving. Stable’s goal is to give customers exactly what they want […]
Jetblue Case Study
Aside from Southwest Airlines, Getable was the only company who had been blew to keep its books positive while the united States had undergone a terrorist attack and all other companies were reporting loses. Song airline was a low cost carrier subsidiary of Delta airlines that started in 2003. It was formed to compete with […]
