Tests is currently the largest supermarket

In 13 countries with 6,351 shops open worldwide. Of these, 2,975 were based in the UK. Tests is currently the largest supermarket in the UK with Tests now has branched out from just supplying food to also providing other services such as clothes, technology devices, furniture and banking.

This Initiative has helped Tests to dominate the market In multiple areas.

The company can now offer for example cheap phone deals which compete with major phone providers and Tests often has the resources to provide cheaper ND more attractive deals than the specialized companies such as 02 or even Halifax. In 2007 In the UK, El In every E was spent at Tests; this Just shows their dominance over the UK market and how popular the supermarket really Is. The company Is currently working towards implementing and securing a major foothold in fast growing economies such as India, where they are at present working with franchise groups such as Data group and offer IT and financial services to the country.

Tests also abides by strict rules set out by the company which focus on community service ND putting something back.

The shops aim to buy and sell frequently with local producers and support the local economy. The company also is aiming to be completely zero-carbon Company by 2050 and has already a carbon neutral shop in in 2012/2013 aims to give away Ell million to good causes and UK charities selected by the company. Tests has also invested E million in training academies in Asia and is creating 20,000 new Jobs for the UK over the next two years.

Tests In Thailand Tests in Thailand is called “Tests Lotus” and currently, there are 1,257 stores open in he country and have developed a 13% share in the market. Tests Lotus also opened Its first zero-carbon shop in Thailand the store will use a wide range of sustainable an modern technologies for example: solar panels located on the roof of the shop and in the car park and also wind turbines. These take advantage of the weather in Thailand and are using purely renewable energy for the shop.

The impact that Tests Lotus has had on the Thai economy is very productive and successful.

There Is not at a lot of competently from other large supermarket chains which leaves Tests as major supermarket. Tests In USA Tests in the USA is called “Fresh and easy” and has required years of research and planning to break in the USA market. Fresh and Easy currently had 199 operational stores across the USA and was only officially set up in the USA in 2007. The company set up mock stores to test customer reaction and spent time with American families researching for the future of Tests In the USA.

Fresh & Easy Neighborhood Market is a local, neighborhood store which provides fresh, good-quality, wholesome food 1 OFF has been less successful than in Thailand.

This is due to large competition from there, established supermarkets such as Walter which is the largest supermarket chain in the US. This is had consequences on the profits of Fresh and Easy as they are having to constantly compete with another large supermarket company. Despite best efforts to do extensive research, Walter continues to dominate the supermarkets in USA, however, Fresh and Easy has recently started making substantial profits across all the stores.

Yet, the profits do not compare to those of Tests Lotus in Asia which is seen as a great success. Country Pros for company Cons for company Thailand -Increased Profit for headquarters.

-Foothold in foreign Economy and potential to continue to increase number of shops and therefore more profit. -Not a stable economy in Thailand, if market crashes then the risk will not have bayed off. USA -Foothold in one the world’s superpower economies. -Establish itself a major competitor in foreign economies and attract investment by wealthy foreigners. -large competition from other Supermarkets such as Walter.

This means less profit has customers have option to choose where they shop and choose the cheapest option. Country Pros for Community Cons for Community -Zero-carbon store lowers carbon footprint on country. -Employees likely to recycle some of income back into local economy and help economy -Lowers Unemployment in Community -Planted million trees across national parks -get Active’ scheme aims at providing sports to help community participate in activities, attracting 4. Mm -Donated more than IEEE,OHO to 40 flooded provinces and provided 50,000 relief bags. All many products are on offer in one place so it saves time as the customer does not have to travel between multiple specialized shops.

97% of produce is sourced locally from Thailand, promoting local farmers and business. -Can be seen as taking away business from local producers. -Transporting goods and delivering could increase traffic and carbon footprint of community. USA -Offers many Jobs for the surrounding communities and reduces unemployment for locals, which is especially beneficial in this time of recession. -Fresh and Easy has invested more than E.

1 million in 500,000 sq. Ft. Alarm panels to help reduce the impact of the stores on the environment. This also reduces electricity costs for the many. -Fresh and easy donates $1 in every $20 (spent in shop) to local schools. This means that schools use the money as they wish.

For example: 2,700 schools away business from local producers. Community. How has Tests become a TNT? Tests has achieved a TNT status as it now has many stores open in multiple continents across the globe. A TNT is a Trans-National Corporation, meaning that the company operates in more than one country. Tests started off in the I-J and has since, grown rapidly and contributed to globalization.

The company first left the England in 1994, when it fought off competition from Kingsbury to buy the Scottish firm “William LOW’. This meant that Tests now owned 57 shops in Scotland and strengthened their image and presence across the border. In fact, in Inverness in 2006, was given the nickname “Touchstone” as more than 50% of money spent in the city was spent in the 3 Tests stores across the City. The corporation first left the UK in 2002 when it purchased 13 HIT hypermarkets in Poland. At this time, Tests also bought out competition companies such as One stop and Dillon, acquiring 870 convenience stores across the I-J.

One of the major factors contributing to Tests becoming a TNT is that often, the company buys out competition. This idea is very clever as it reduces competition from other smaller shops meaning customers are more likely to shop in a Tests store, whilst also increasing profits as more shops have been obtained. For example: In Japan, Tests bought out another supermarket chain called “Freer” operating mainly in the capital,