Tim Hortons Case Analysis
Case Title: Tim Hortons Short Cycle ProcessWho is The Decision Maker: Tim Hortons Inc. Executive branchWhat is the Issue: How to continue expansion of the Tim Hortons brandWhy the Issue has arisen: Tim Hortons corporate objectives are for further expansion and sustained growthWhen the Decision must be made: Over the course of the next yearHow: Analytical: 2 Conceptual: 2 Presentation: 1 LONG CYCLE PROCESSA) Issue(s) to solve: Where and how to continue expansion in North America What emerging/foreign markets to enter with which market entry strategyReason Case Assigned: To assess the difficult decisions made by food service brands in the current global environment
