Aqualisa Case Analysis

Aqualisa Products Limited designs, develops, and manufactures showers in the United Kingdom. It offers mixer, digital, electric, power, exposed, concealed, bar, and gravity-fed showers; and shower accessories and spare parts, including shower heads, hoses, and pumps. The company also provides service and repairs. It sells its products through showrooms, as well as online. The company was incorporated in 1976 and is based in Westerham, United Kingdom. Aqualisa Products Limited is a former subsidiary of Aqualisa Group Limited.

Aqualisa who throughout the history in the U.K. held recognition for having top quality showers, a premium brand, and great service, feeling the market had yet to experiment any major innovations conducted a market research and developed the Quartz. In 2001 launched the Quartz shower; an innovative product that gathered all the characteristics the costumers felt were missing or deficient in the shower industry all at once. This shower provided improvements from water pressure, installation, temperature, maintenance, to use and design.

This decision leads back to management the company then must have made a decision towards which product would be their star, the one who will allow the entrance to new markets, the one with the highest margin, although it may replace their old models, there’s only so much market that one product can occupy and bring revenue.

Although 32.5% of showers were sold at Do-It-Yourself Sheds, 42% in trade shops and the rest in showrooms and electrical wholesalers, these were mostly value and standard segments where the margin went from 105£ to 225£. Whereas the margin of the products sold at showrooms went from 60£ to 345£.
Rawlinson was debating marketing options to enhance company sales, these three options were: targeting consumers directly, targeting Do-it-yourselves, or targeting developers.

As previously stated the problem with targeting consumers directly is that the cost it’s too high, as its too high risk to invest a 23% of revenue in large scale campaign, it’s been stated that customers know very little about the products they buy, and are mainly influenced by the plumbers.

Address	The Flyer’s Way Westerham, TN16 1DE United Kingdom
Founded	1976
Phone	44 1959 560010
Web-site	www.aqualisa.co.uk
Related Technology Companies:	Enron, Dropbox, Cisco, Groupon, Fedex, Cemex, Xerox, Bose, GoPro, Nintendo, Celcom, IMAX, Barco, Radio One, Capstone, Thomas Green, Foxconn, Monsanto

Aqualisa Case Study Examples

Aqualisa Case Study solution

February 9, 2018February 7, 2019 admin Case Study Aqualisa

Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead. This company made a great Job with it’s research and creation of product that takes advantage on it’s competitors by giving […]

Aqualisa Quartz: Simply a Better Shower, Case Study

February 5, 2018February 20, 2018 admin Case Study Aqualisa

Hence, the company’s managing director, Harry Rawlins, a HUBS graduate who has he ‘itch to think big’ is faced with many key decisions regarding the company’s marketing strategy. He is re-evaluating their existing strategy regarding the overall positioning of the product, distribution channels and effectively pricing and promoting Quartz. This report analyzes Quality’s existing strategy, […]

Aqualisa Quartz

February 5, 2018January 9, 2019 admin Case Study Aqualisa, Harvard

The possible customer base ranges from a minimum of 53,000 to a maximum of 840,000 units sold annually. Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled. We Will Write a Custom Case Study SpecificallyFor You For Only $13.90/page!order now The […]

Aqualisa Quartz Case Study Analysis

February 5, 2018February 20, 2018 admin Case Study Aqualisa

There is a high and persistent demand for showers in the I-J, the potential market is very high. 44% shower sales are due to shower replacement and 15% for new build. The total quantity of showers sold in the year 2,000 equaled to 1. 800. 000 units. This demonstrates a clear opportunity for selling Quartz. […]

Aqualisa Quartz Case Study

January 20, 2018February 20, 2018 admin Case Study Aqualisa

For 60% of families had shower with lot of mechanical problems and Inconvenient use experiences, Quartz with it’s significant advantages were designed o feet their customer’s needs. The conventional shower can no longer satisfy the market demand, innovation and customer value delivery is the market trend since forever. As the result, the development of Quartz […]

Case study of aqualisa quartz shower

December 25, 2017February 20, 2018 admin Case Study Aqualisa

What is Quartz’ current marketing strategy? Company conducted market research, spent EYE. 8 million In development, Invested In a new state-of-the-art testing facility, acquired 9 patents, grew engineering team from 6 to 20 and established stages of new product development pipeline. Company spent 90% of their sale efforts on maintaining existing accounts and 10% on […]

We Will Write a Custom Case Study Specifically For You For Only $13.90/page!