Nintendo Business Analysis

Introduction to Nintendo

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world’s largest video game companies by market capitalisation, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.

Founded on 23 September 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. Abandoning previous ventures in favour of toys in the 1960s, Nintendo developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan’s third most-valuable company with a market value of over $85 billion.

Nintendo Case Study
Industry
  • Video game industry
  • Consumer electronics
Founded 23 September 1889; 129 years ago
Founder Fusajiro Yamauchi
Headquarters
KyotoJapan
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