Barco NV is a technology company that develops visualization and collaboration solutions to help professionals work together, share information, and project images in cinemas and elsewhere. Its focus is on three core markets: Enterprise, Healthcare and Entertainment.
In 2017, the company realized sales of 1.085 billion euro. It employs 3,600 employees located in 90 countries. The company has 400 granted patents.
Barco is headquartered in Kortrijk, Belgium, and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia-Pacific. Shares of Barco are listed on Euronext Brussels. It has a market cap of around €1.2 billion (February 2018).
Barco Projection Systems: Worldwide Niche Marketing Q1) How would you describe the product line strategy of Barco vis-a-vis Sony? A product line strategy is a strategy to develop an upgraded product to enable the firm to control the largest possible market share. Barcos Product line strategy in the 1980s and early 1990s was one that […]
Problem Statement: In the light of the recent development, Barco has to decide which product amongst BD 700, BG 700 and BG 800 to introduce. Analysis : Desperate Times Call for Desperate Measures. After the recent introduction of 1270 Projector by Sony, all the plans and projections of Barco have gone awry and moving towards […]
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