Tag: Barco

Barco Projection Systems Case

Barco Projection Systems: Worldwide Niche Marketing Q1) How would you describe the product line strategy of Barco vis-a-vis Sony? A product line strategy is a strategy to develop an upgraded product to enable the firm to control the largest possible market share. Barcos Product line strategy in the 1980s and early 1990s was one that concentrated on segmenting markets by…

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Barco Case

Problem Statement: In the light of the recent development, Barco has to decide which product amongst BD 700, BG 700 and BG 800 to introduce. Analysis : Desperate Times Call for Desperate Measures. After the recent introduction of 1270 Projector by Sony, all the plans and projections of Barco have gone awry and moving towards the development of BG 800…

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