Pegasus customers Case Study

Questions for Discussion 1 . Give examples of needs, wants, and demands that Pegasus customers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus’ practices? Needs: On-time flight and arrival Low price ticket in the airplane Ants: No delays Affordable tickets with good services from staff -tasting food in the airplane Demands: Refunds for delays amenities Discounts on food Pegasus airlines cater the needs, wants and demands of their customers in the best

Nay they can. They know the changing demands of their customers and they are adapting to it. They are finding new ways in order to serve their customers according to their wants without sacrificing their demand for profit. They always put their customers first through different premiums a customer may gain with Pegasus airlines.

2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in Pegasus transaction?

Ticket prices If customers book early (60+ days) they receive further savings while those who book later pay the maximum current fare offered by competitors. Customers can receive information about their tickets through email or SMS. Credit/Loyalty cards Offers customers a range of benefits including insurance rate reductions Customer service experience Pegasus airlines provides exclusive allotments for the first 72 hours of parking with a ‘let parking option, PIP and Business Class lounges, car rental and many hotel partners where customers can get discount.

Pegasus Flying Cafe© Offers a range of refreshments and catering options for a small additional charge 10% discount to passengers on international flights who order their in-flight meals 48 ours in advance causes of these products and services they offer, they get customer value which means more loyal customers in the torture.

3. Which of the five marketing management concepts best applies to Pegasus? They are using the marketing concept, a philosophy that holds that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do.

I can say that they are using this concept because they are looking at the needs, wants and demands of their customers. They look at how they often change their preferences and find a way to meet their changing demands. 4. What value does Pegasus create for its customers? Pegasus creates customer value.

If you fly with Pegasus, it makes you want more. Because of the customer-oriented services they are offering, it leaves the customers Matting more in a way that they keep their old customers with them and maybe recommend Pegasus to their friends and colleagues giving the Pegasus new customers. 5.

Is Pegasus likely to continue being successful in building customer relationships? NH or why not? Yes, they are likely to continue being successful in building customer relationships because they cater the changing needs, wants and demands of their customers. They keep up with their customers even when they are not flying. Also, they encourage their customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and to encourage customers to report problems they have encountered with the airlines through their web site titled “Pegasus Listens to You”.