Case Study Ziba Design
Oregon based marketing company where their experts are capturing the essence of what consumers want. They once designed a shower squeegee that generated millions and It Is now in the Smithsonian permanent design collections. So how does Slabs Innovative products succeed when so many others In the market have failed.
It may all come down to Gibbs unique approach to new product development, an intricate process that is entered on understanding consumers in a deep and profound way. New products don’t start in the RD lab, before any product development or design work even begins there’s a tremendous amount of deep consumer research.
People are in search of meaning these days. We have enough stuff to choose from, we have enough companies that give us whatever we desire or what we want.
It is now what does it mean to me, its got to be meaningful, and to be meaningful you have to understand your consumer. Discuss what Occurs before Saba Develops a Design or Advertising Program So how do Slabs teams begin to understand customers Through extensive research that In turn Is formulated Into customer Insights. Its a process of uncovering Information Like an archeologist.
What makes a product great Great Products don’t ask their customer what they should be, great products say this Is what they are.
They basically anticipate customer needs, they don’t wait for the customer to tell them what they should be and that they delight customers in new and interesting ways. It May all come down to Gibbs unique approach to new reduce development. An intricate process that is centered around understanding consumers in a deep and profound way. When Saba takes on a new client they start the process by asking if they know there customer, a simple question that many can’t answer, do they know what motivates them, drives them.
Do they know their strategic customer Then they ask, what do you stand for What are your values How are your values manifested in the messages you send out And they are firm about any design being In line with the brand, In really speaking to that targeted customer. Ask a question what subject Is here, what are we trying to do here, what Is the best thing to do here and what is right for the customer, what is right with the brand that makes you understand really well how to put it together.
They don’t try to create something different that is not going to get you anywhere. They are going to create something meaningful that the consumer authenticates with the brand. Saba Effectively contributes to Brand Recognition for Product Promotions in the Marketplace The definition of Brand Recognition is the extent to which the general public (or an organizations target market) is able to identify a brand by its attributes.
Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifier like logos, slogans and colors. (Investigated) Slab does more than designs products, their efforts contribute to brand recognition. One of Its most recent challenges Involved creating an Integrated experience for consumers for Portland south water front, a thriving urban neighborhood that didn’t yet exists. They had to help people