As a business analyst, you’re expected to stay on your toes. Understanding different types of analyses, keeping up with communication strategies, and relaying data in an easy to understand format are boxes you check off with ease. But if you’re not advancing your skills, your trespassing on mysterious land. Businesses are continuously expanding and requiring […]

We often hear about two types of plans: a business plan and a marketing plan. A business plan comprises data about the company. It includes mission statements, goals, and how objectives will be met. While a marketing plan focuses primarily on outreach methods, budget, and target markets — often backed by data and analytics. Have […]

Once you’re certified, the journey of becoming an accomplished business analysis starts in that moment. There are things to learn even before landing that first job — simple truths that are beneficial to know. Each one can affect how you solve organizational problems. Because an analyst’s job is about more than just data. 1. Goals […]

Business models change. Technology advances. Objectives shift. These changes are critical to the foundation of an organization. You must be ready to update strategies and processes to benefit a growing company. That means keeping up on your strategic planning knowledge. Whether you’re a business analyst, stakeholder, entrepreneur or love understanding what makes or breaks a […]

Business processes are the system that allows companies to complete tasks, coordinate workflow, communicate effectively, and meet customer demands. Here are 5 pieces of information about the business process that companies need to know now. 1. Every Business Relies On Processes Think about the steps necessary to complete an order. Or to talk to a […]

Business analysts provide solutions for stakeholders. They research problem areas within an organization. Then utilize techniques to reduce impact. But great business analysts? They take the basics and dive deeper. To become one of them, read on. 1. The Basics Are Covered… And Then Some Business analysts learn fundamental skills. They understand the importance of […]

Primary source analysis is exactly what it sounds like: an analysis of a primary source. You probably heard the term “primary source” often in school. It’s referred to as a first-hand experience or account of an event, person, or object. An audio recording of Martin Luther King Jr’s speech where he’s famously quoted saying “I […]

An internal analysis highlights three factors: an organization’s competency, resources, and competitive advantage. Specifically, the study examines strengths and weaknesses, helping firms make smart decisions that promise business sustainability and profits. 1. Resources are necessary…but not all An internal analysis highlights several areas of interest to understand and prioritize benefits as a competitive advantage. Specifically, […]

Businesses use strategic planning as a necessary tool for all decisions made. Deciding to launch a new product or to expand an internal team should be based on research. And that investigation comes from analysis. Resource analysis is another way firms understand an organization’s competencies and the value of resources. Considering resources are necessary for […]

VRIO analysis is a tool in strategic planning, used by firms to make efficient business decisions. The analysis provides information and the results will hopefully provide a competitive advantage. What is VRIO analysis? VRIO is an internal analysis. It’s used to identify and evaluate resources in a company. Specifically answering the question, what competitive advantages […]

Occupation health and safety, or occupational health and safety is one of the most important things for a business to focus on. Ensuring that your employees and visitors to your office, worksite or venue are safe and protected from hazards is a hugely important thing and something that business owners cannot avoid. There is plenty […]

To launch a successful event, you must have intelligent planning and execution. The success of the event lies in the details. Although, when those details aren’t met, it can also become the event’s undoing. Well-executed events serve as great PR exposure for businesses. It is essential that the event that is being conducted is dynamic, […]

All businesses should use a marketing plan. It is a document that outlines marketing tactics and opportunities. They usually specify: Business goals Timeframe Actionable steps Costs & expenses Don’t view a marketing plan as a linear document. It’s evolving and changing as the business grows. Tactics may be eliminated. Timelines may be extended. And the […]

Market research is the study of consumers and the industry in which businesses are conducted. It’s included in business plans. It’s the reason why so many types of analysis exist. And it’s important because it helps make decisions that benefit the company. Market research helps strategic decision making Market research comprises several elements — all […]

Billboards, flyers, and telemarketing are traditional outbound marketing strategies. Companies use these methods to send out a message about their products and await consumer interest. Traditional has become boring. And to stand out, small businesses are adopting a new method of outbound marketing. It’s called guerrilla marketing. What is guerrilla marketing? It’s unconventional marketing using […]

Simply put, market research is the study of consumer demands and desires. Every company needs customers — otherwise, they’re just running an expensive hobby. Which means, all companies should dedicate time to researching their market. Because if you don’t know why consumer buy products… why should they buy yours? Market research is crucial No matter […]

Competitor analysis is a tool. It helps firms make accurate decisions based on research about competitors within the industry. It can be considered a guide to leverage advantages while maneuvering away from weaknesses. The following steps are required; it teaches you how to do competitor analysis correctly. 1. Create a list You can’t start the […]

Ever felt like your business could be doing more? Or there is a better way to complete tasks — but you’re not sure how or where to begin? Possibly you couldn’t sit down and go through processes, systems, and methods of the workflow. That’s expected — your expertise lies elsewhere. But there is someone who […]

Business analysts are in charge of continuous projects. The start of a new one can have even the most seasoned analyst sweating. After all, expectations shift, results are always necessary, and success is the primary objective. The business analysis process can help with new projects in fast-moving environments. While complexity of projects fluctuate, the right […]

Macro environments influence organizations. They are outside forces which can’t be controlled by individuals within a company. However, the macro environment affects how business is conducted. DESTEP analysis comprises significant external factors from the macro environment. It stands for demographic, economic, social, technological, ecological and political factors. A breakdown of DESTEP Each letter in DESTEP […]

The macro environment affects every business. It consists of many factors that, if left unchecked, can destroy a business. To reduce the effects of negative factors, you must first understand what macro environment analysis is and how to do it yourself. The Macro environment is everywhere A macro environment involves influences which affect the entire […]