L’oreal is the leading name in the cosmetic and beauty world. Their extensive portfolio of hair, skin, and makeup products is the reason why. This brand is the only one offering so many inexpensive as well as luxurious beauty options. And although the company has many strengths, it also has a few concerning weaknesses and […]
Learn about the strengths, weaknesses, opportunities, and threats in this SWOT analysis of Dell Technologies. Founded in 1984, Dell Technologies quickly became a household name. At one point, nearly everyone had a Dell computer. But now? The brand is scarce among the competition. You’ll find out why as you keep reading through this analysis. Recommended […]
In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. IKEA is well-known around the world for being that Swedish company offering inexpensive products for your home. It’s a staple for people with lower income who still desire design, but at […]
PepsiCo has dozens of products under their belt. You can buy these products here in the United States or venture across the world and grab a bottle in Japan. So, anyone who hasn’t heard of the PepsiCo brand has likely been living under a rock. This SWOT analysis of PepsiCo examines what the company does […]
A few years ago, any discussion of cannabis — also known as marijuana, weed, and pot — were to be kept under wraps. If you sold it, don’t mention it. And if you use it, keep it to yourself. That was the reality of marijuana usage until recently. Now, states like California, Colorado, Alaska, and […]
Ecommerce marketing is not just about having a professionally designed site that is filled with products. Many online merchants have great sites and products, but are only making minimal sales. Here are some of the mistakes you need to avoid in ecommerce marketing: Failing to add trust factors The success of any ecommerce business relies […]
Quantitative Risk Analysis explains the overall risk of a project once individual risks have been considered. Quantitative risk analysis is one type of analysis, but it usually follows after Qualitative Risk Analysis. The difference: Qualitative risk analysis identifies individuals risks. A little confusing, right? The two go hand-in-hand. But when to use quantitative risk analysis […]
For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction […]
Direct response marketing has one job: to get a consumer to jump into action. You choose the action. Like using email pop-ups to ask for customer emails. Or telling readers to comment at the end of a blog post. Or even just sitting in front of a prospect and saying, “Hey, buy my product!” You […]
A man walks into your shop. He smiles at the cashier with a tiny nod. He begins to prowl the aisles. He pauses here and there, sometimes picking up an item. But then soon sets it back down. When your sales associate asks the gentleman if he needs any help, the man leaps into questions. […]
PEST analysis examines outside factors and their influences on business. It’s a strategic planning tool used to understand these factors and measure their impact. Before we do PEST analysis, you must understand what it is and why we use it. What is PEST analysis? PEST analysis is a tool expressing the macro environment of businesses. […]
There are many companies the world over, that conduct PESTLE analysis on their brands in order to ascertain strategies for the future or else to understand the market before launching them. It is a fundamental tool of market planning and strategizing that must be carried out to comprehend market trends and the systematic risks involved. […]
In 1937, the automobile company, Toyota, was formed. This Japanese-based brand is known for their intense research and development. They’re leading the way in vehicle innovation as the first producer of the hydrogen car. The firm also praised for being eco-friendly — in fact, Toyota is the top green automobile manufacturer in the world. But […]
The Walt Disney company is one of the most beloved by children, adults, and parents. The resorts are full of whimsy and magic. The animations remind you what it’s like to be a kid again. But not everything is fun and fancy-free with this company. In fact, the company has open opinions regarding the current […]
PESTLE Analysis is a versatile marketing analysis tool, and can be used in many industries. The Financial Services Industry provides an excellent opportunity for PESTLE to be used to its full capacity. However, are Financial Service Providers (FSPs) switched on to the potential of this marketing concept? PESTLE Within Finance The Political and Economic (P […]
Is Bitcoin a scam? This question remains in the minds of anyone who first learns about cryptocurrency. How can there be a currency where the value is decided by the people, rather than an institution? Who should invest into it? How does it even work? And most importantly: Do people really make money off Bitcoin […]
Burger King is a fast food restaurant now available on demand. Here in the West, you can order your food through an app. Or have a third party deliver the food directly to your door. There’s at least one joint in more than 100 countries. But it’s not the only fast food restaurant. In fact, […]
Since 1916, Bayerische Motoren Werke (BMW) has been one of the leading luxury brands of vehicles on the market. It’s available in more than 150 countries and relies heavily on brand loyalty to sell units. But their wealth might have an end. Especially as BMW’s soars into debt and as consumers shift from luxury driving […]
Where would our cities be without construction companies? They build our homes. Smooth our streets. Fix our cracked sidewalks. In most major cities, you can’t turn the block without seeing a construction crew working. Clearly, the construction industry is in need right now. But the need doesn’t guarantee financial growth. For any business, it only […]
Airbnb connects travelers from all over the world with local hosts. As a traveler or guest, you browse through Airbnb’s extensive catalogue of listings. Then you select a room that fits your mood. The host is paid for offering a space for resting and relaxation, much like a hotel. Except the guests get a unique, […]
Consumer behavior is the study behind why customers buy products. What peaks their interest? What causes them to choose one product over another? Why is one product killed off while another rises to take its place? It’s not a simple principle. Each person and their needs are different. But many buying behaviors fit into categories. […]
Direct marketing sends targeted messages to a specified group of people. Remember getting weekly calls by rambunctious telemarketers? They knew your name, and they had something to sell. That’s direct marketing — although the intrusive kind. Direct marketing is useful to businesses everywhere. Several mediums are used, including… Fliers Email Direct mail Television ads Magazine […]
Why bother with a marketing communication strategy? You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your marketing communication strategy is a key component in this success or lack thereof. An effective marketing communication strategy will do a few things […]
We’re about to go basic here. But it does need to be said. Bear with me. Anyone can communicate. Not everyone communicates well. Many things prevent effective communication — mostly in the form of listening. People listen to be polite but hear nothing the other person said. Or they criticize the person speaking, rather than […]
We can’t shove businesses into customers’ faces and expect bucket loads of sales anymore. Now, business is about the feedback. Communication. And adding genuine value to a customer’s life. By using the value chain analysis, you leverage customer desires and give the value they need. Doing this builds trust and by proxy, sales. We’ll look […]
It’s a new year for your business! You want to have a strong start, don’t you? Here’s the thing: You need a plan. And not just a marketing or business plan (I’m sure you have both and if not, here’s what you should know). You need a system most of your competition won’t even think […]
The New Year is fast approaching. Are you prepared to start your business on the right foot next year? You can use a PESTLE analysis as a guideline. It’ll help you address changes from this year and make conclusions about next’s. With this information, you can go into the New Year with a clear head […]
If you want to know how to write your PEST analysis from scratch, read on. I’ve written dozens of PEST analyses over the last couple of years. And this article documents my process on how, even when you’ve never written one before. But first, let’s begin by explaining what a PEST analysis is and what […]
People invest in stocks every single day because it can improve their finances, serve as a passive income stream, and build capital. For some businesses, the discussion of stocks was so “fundamentally important”, a native stock app was included on their products. I’m talking about Apple products (iPhones, and iPads). Keep in mind, iPads didn’t […]
You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE […]
