Case Study

Customer Preference for Telecom Brands at Point of Purchase: A Comparative Analysis Submitted in partial fulfilment for the degree of Master of Business Administration Under the guidance of (May, 2009) [pic] Submitted by MBA (2nd Year) DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY – DELHI NEW DELHI CertificateThis is to certify that the major […]

Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005. KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully   leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first […]

Studying Gender Effect on Entrepreneurial Intentions among Business Graduates Abstract: In this study we use the Theory of Planned Behavior (TPB) to detect gender effects in the variables that shape entrepreneurial intentions among business graduates. We conclude that the gender effect on intentions is interceded via personal attitudes toward entrepreneurship and more so via perceived […]

Piagets attributes intelligence growth to what ones mind acquire, experience and the transformation process. Remembering and thinking of a person do not occur in the same way in ones life but rather it changes as one grows from childhood to adulthood. The change itself includes content, method and style and it results to cumulative effect […]

AEREN FOUNDATION REG. NO. F/11724 INDIAN SCHOOL OF BUSINESS MANAGEMENT & ADMINISTRATION MARKS: 80 COURSE: MBA 3rd sem SUB: STRATEGIC MANAGEMENT N. B. : 1)Answer any Eight 1. Define strategic intent, vision and mission. Write major components of a mission statement. How do you define corporate objectives? Distinguish between purpose, mission, long-term objectives and goals. […]

In reading both scenarios the generation differences are very clear. In the first situation with Stan and Alex at the Davis Agency the biggest difference was the technological advances that could be under taken to improve process to deal with the client’s needs. Stan being with the company for 33 years was having a very […]

Demand refers to the desire and ability of a consumer to buy a specific product or service. Supply, on the other hand, is the quantity of goods that suppliers can provide for a certain market (Turvey 20). There is an inseparable relationship between supply and demand. The aim of this term paper is to scrutinize […]

• CASE OVERVIEW 1964- Banco Filipino was established. 1969- Banco Filipino starts giving customers the ability to deposit in any online BF branch, making it the first bank to process online transactions in real-time. 1970- Banco Filipino started expanding into the countryside with its first provincial branch opening in Naga City. 1972- The bank’s customer base […]

Pitney Bowes Pitney Bowes has been providing software, hardware and services that integrate physical and digital communication channels for over ninety years. Pitney Bowes’ innovate mindset has enabled them to not only stay in business, but to evolve and remain a recognized leader in the “flow of physical and digital mail, packages and information to […]

International marketing has both a micro and macro dimension, so an international marketing organization has to pay attention to such issues and forces as cross-cultural forces, natural resources and environmental sustainability, economic and socioeconomic forces, political forces, intellectual property and other legal forces, the international monetary system and financial forces and labor forces. For some […]

In many of his short stories, Edgar Allan Poe uses a single eye as a symbol. The narrators in his stories often experience an intense abomination towards the eye of a particular character. Usually the object of pursuit, the eye ignites a violent reaction within the narrator who feels the need to destroy it. The […]

The word eidetic stems from the Greek word ?%u1F36??? which means “seen”. It is the extraordinary and vivid memory not limited to visual images only. Eidetic imagery is the ability to recall or see an image, sounds, or objects with the same precision as it was in the original sensory experience (American Heritage Dictionary, 2000). […]

Microbiology Laboratory Report Identification of Unknown Bacteria 03/10/05- 04/01/05 Authors: Richard Hendricks, Jessica Prebish; NMU Abstract: Broth culture 16 was randomly selected by our group and subjected to qualitative tests for taxonomic identification. The culture did appear homogenous throughout the testing period and is currently retained by Northern Michigan University’s department of Microbiology. We suggest […]

Diversity management: the challenge for the future Diversity management is not just a soft skill dealing with the moral refinements of fairness. It is not an affirmative action programme with crazy quotas; rather it means new markets, new customers, new users of your products and services. A Are you a CEO of a corporation? Or […]

By and large, a firm enters into mergers and acquisitions with another company which operates in a similar/connected line of business instead of diversifying it and entering into a business in which the firm lacks enough experience. A company that enters into a merger with a diversified firm has the opportunity of exploiting a range […]

This research paper outlines the underpinning reason of co-creating value by analyzing the service logic. Ten foundational premises that explain the service dominance logic dismally give a deeper thoughtful view of value creation and co-creation via an understandingly theoretical framework. Deep analysis of the interaction concept is significant in understanding the locus, while the environment […]

In 1775, during a time of political unrest, Patrick Henry addresses the delegates of the Virginia convention about the “question of freedom or slavery”. Through the use of juxtapositions allusions, and metophors, Patrick Henry successfully gains support for the revolutionary cause and the colonial struggle for freedom. Henry referrs to Juxtapositions to make himself sound […]

The above terms denote the administration authority of any given organization. Centralization of authority is concentrating it in one position or department. In decentralization, authority is dispersed from two different departments. Centralization of authority slants towards power and domineering of the decision-making processes in the organization. Decentralization encourages competition and participation in the decision-making. Delegation […]

1. What role, if any, does McGregor’s Theory Y play at Patagonia? Explain. McGregor’s Theory Y plays a big role at Patagoina because of the beliefs and values Chouinard devoted to his company. According to Theory Y, by giving people incentives in the workplace, they become more committed to their job. Chouinard does a great job […]

Title: Camp X Author: Erik Walters Introduction: This book report discusses the plot, significant characters, setting (e. g. , time of the story took place, historical background), problems and resolutions, themes or messages of the story. A reflection of the author’s writing style will be presented followed by a conclusion. Plot: This story talks about […]

Resemblance claim is used to establish a similarity between characters that adds significance to a claim and at the same time contrast the differences within the similarities. The resemblance claim provides a difference between the similarities, between the comparable characters with an interruption that provides an expression of value judgment between the similar characters. This […]

Objectives: * Define the problem and verify if the illness is an outbreak * Assemble and organize available health information for analysis * Formulate a hypothesis about the cause of the illness * Test the hypothesis by analyzing data on the distribution of the disease by person, time and place. * Draw conclusions and make […]

The 2002 accounting malpractices and auditing failure that had an impact on Enron Company was also imminent in Adelphia Communications. Like Enron, Adelphia Communications succumb into a financial trouble. Direct injuries sustained by corporate stakeholders were staggering, and the collateral damage inflicted on the public was frightening. Ideally, reports of corporate shenanigans and failed financial […]

Final Project: Case Study #1 PSY 210 April 11, 2011 Jennifer is suffering from stress, in her life there are many sources of stress and as it seems those stresses are piling up. The first stressor that I noticed was that Jennifer and her husband having been trying to have a baby for over a […]

Assessment 1, book 1, ‘Investigate an issue or event since 1995 that has affected tourism demand in a country or region you have studied’ For my 1st assessment I am going to be looking how the Tsunami on December 26th 2004 affected tourism in Thailand. I will recount the details of the tsunami, followed by […]

Introduction There are many theories used in counseling, but I find cognitive behavioral theory as the best approach to use when trying to help a patient this is because the theory focuses not only on the way the patient thinks, but also on why he or she behaves in a certain manner. The actions and […]

DECISION SCIENCE (MGT 3050) CASE STUDY ASSIGNMENT “THE POSSIBILITY” RESTAURANT (2) Angela Fox and Zooey Caulfield were food and nutrition majors at State University, as well as close friends and roommates. Upon graduation Angela and Zooey decided to open a French restaurant in Draperton, the small town where the university was located. There were no […]