Donatos Pizza Case Study

Describe In detail the method for formulating the research question discussed In Chapter 5. Evaluate fully the Wausau meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donates commercial. Indicate the unique selling proposition communicated In the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum Donation Pizza uses the exploratory research to implement the stages of necessary analysis by formulated the research questions and to understand the management lemma.

Monthly Wausau Donation meeting is a routine where each employee brings knowledge of popular culture and explain its effect on Donation . It is this which makes Donation will have a lot of information about diet and feeling that exist within a culture within the employee’s Information can be used by Donation, to become an opportunity to develop a new product. For example, according to 2003 health-focus trend reports, 26% of consumers of food are “Carr conscious”. This suggests that most people eat low-Carr diet Into their diet habits-So Donation immemorial focus on taste of new product, it emphasis that it is still same delicious taste but it is no Carr at the same time-Name of new product is a big effect, ‘No dough ‘ takes very good attention.

The method for formulating the research question;

1. Discover management dilemma
2. Define management questions
3. Define research question

This methodology can be used to establish the research question of product development.

The map of research design is used by the donates for the new product development ‘No Dough Pizza ‘ , there are several steps; First step is Idea development stage, according to the 2003 Healthful Trend Report, 6% of eaters were “Carr aware. ” So idea is how to make no Carr pizza. Second step is Developing the product prototype : Donation used employee taste testing to know what customers preferences are and develops the new product Third step is Taste testing: The employees tasted the prototype pizza, so it is done with the organization.

Fourth step is Displaying Photographs of food products: Displaying sample pictures of the recent developed food.

Fifth step is Uniqueness: Developing a unique product which reaches the customers attention. After developed a new product brand fit and price are the next key points and Donation must look up last survey and feedback from the customers and this is important for new product development. 3 Watch the video lecture posted to our course website. Explain fully all aspects of primary ; secondary research and quantitative ; qualitative research.

Describe and discuss in detail how you would classify the research Donates conducted.

100 word minimum. Primary Research can be easily explained as the research a company will launch on its own behalf. Companies will usually target a very specific demographic or vertical to research dependent on the needs that company may have in their target marketing for products. Primary research are things like focus groups, surveys, questionnaires and interviews.

It requires you to actually go out and physically collect this data and research unless you are doing a survey online in which case you wait about a week or more depending on how long you want to wait until you receive some result TTS Primary research Is all auto market research, serrations Ana experimenting. Would classify the research Donation conducted as a primary research.

Donation made a internal pilot testing by employee. The employees tasted the prototype pizza, so it is done with the organization.

Secondary research is Just given to you for you to absorb the information, whether it be on a computer screen that has an internet web page on it, a magazine, a newspaper, a book, a comic, a tablet, a phone, an android, a phone or a pad, a leaflet, a flyer or a poster. Market and Legal research comes into secondary research. It’s all about the synthesis and collation of data.

Secondary Research companies will generally use pre published data gathered by third parties and collate that data to predict outcomes of specific scenarios.

Of course the data models chosen are still particular to the specified demographic and the type of marketing that is done whether it be a Backbone campaign, ad copy for a new landing page or even product placement in a store aisle. However, the integrity of the collated data may not and probably will not be as solid or conclusive as Primary Research data therefore companies may not use this kind of data to refine a marketing campaign but can rely use it to start one. Would classify the the 2003 Healthful Trend Report, 26% of eaters were “Carr aware. ” information as a secondary research that Donation used.

Quantitative research is unbiased and statistics, sociology, history, math’s, political science, economics, measurement, physics and psychology all come into it too. There are a number of theories about it, whether it be statistical, mathematical or computational ones. Quantitative research is deductive and hinges on the presence of a hypothesis, which is identified before research begins.

Qualitative research is inductive and does not require a hypothesis in order to start the research process. Both Quantitative and Qualitative research are involved in market research also.

Qualitative research also involves decision making, social sciences and socialism, understanding and observing human behavior and it’s patterns and samples of things.

Based on the video lecture describe fully the different measurement scales and discuss in detail what measurement scales would you have used on the survey as part of the in-restaurant product tests. 00+ word minimum. Based on the video lecture and the survey research methods:

1. The Data collected from the survey, It might be used for problem solving.
2. Emphases on the determination of variable information
3. Measure symptoms

Trot ten survey Walt ten excellent symptoms Donation conduct phone surveys to name its new pizza after making a prototype and test the product internally by employees.

The survey is based on the name of new product no dough into a choice of respondents. And they did the testing at two restaurants in different locations.

A new product development process that routinely sakes 12 to 14 months but ‘ No dough pizza ‘ process is carried by the Donation for about 61/2 months. Behavior and attitude of people most affected by changes in eating habits. And questions about the attitudes of interest to researchers because each individual has a different attitude towards different objects seen and felt. The person who has a different attitude will result in different behavior.

Behavior and attitude of a person affected by this are mainly in the restaurant: products, messages, weather, reputation, and competition, for some restaurants.