Dress Circle

Company: ProteusCustomer: Dress CircleSubmitted by: Montgomery-Baird CommunicationsDress Circle is a London shop and world-wide mail order operation, selling an unrivalled selection of West End and Broadway musical merchandise – from audio and books, to posters and nostalgia items.

The Brief

Dress Circle wanted to open up the web as a new sales channel, but at the same time integrate it with existing channels.

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The Solution

proteus developed a bespoke back end to the site utilising a specialist shopping cart and payment system. A bespoke solution was necessary to meet the specific needs of Dress Circle’s product requirement.

In implementing the e-commerce solution, proteus also successfully solved the channel integration problems.Murray Allen of Dress Circle said, “Dress Circle is incredibly well known amongst theatre musical fans, but the website has enabled us to open up to a more international market. We regularly receive international orders for which we would never have been able to do without a web presence.”