Irobot Case Study
What are the unique challenges facing a new product development company? (1) Quality and engineering design of the product. When Colon Angel founded Robot Company, he embraces brilliant engineers In his team and was able to develop a wide range of high-technology products. The engineering design of Roam Is an Important reason for its success In the market. (2) Making It affordable to customer.
Angel’s proposal for Hasher was rejected because the cost of the toy robot was too high, about $3,000.
It was a great design but lust too expensive to be realistic. Angel’s later design hit market successfully with an affordable price $199. (3) Easy for customer to use. Robot’s engineers designed Roam with a large button labeled “clean. ” They also provided choice of or “L,” for small, medium, or large room size.
(4) Appropriate Brand image. 2. Evaluate robot’s approach to the consumer market. Was it effective? Would you have done anything differently? Robot Company initially approaches to consumer market with well diversified products, from nuclear waste detectors to toy robots. By diversifying its products, robot reduced risks of failure. Once the robot found the products that would roper it into rapid growth, namely vacuum cleaning machine and military robot, the company turned their focus on those products.
Even though robot established successful products and competitive advantages in the market, the company is still constantly advancing its technology and developing new products.
Given examples of Jacobs(flooring washing robot), robot Create(Hobby robot) and Every(pool cleaning robot). I personally think robot’s strategy Is effective. They focused on their core technology and made affordable high-tech products to customers. Also they successfully spread out the risks into diversification.
If Robot can keep their Innovation process and stay with their core strategy to: 1, Improve quality; 2, reduce cost; 3, be flexible with market, this company can stay ahead In the competition and be able to preserve Its competitive advantages.
Robot Case Study By Jigging-Wang (1) Quality and engineering design of the product. When Colon Angel founded robot Company, he embraces brilliant engineers in his team and was able to develop a wide range of high-technology products. The engineering design of Roam is an important reason for its success in the market. (2) Making it affordable to customer.
Angel’s proposal for Hasher was rejected just too expensive to be realistic. Angel’s later design hit market successfully with an (3) Easy for customer to use. Robot’s engineers designed Roam with a large button labeled “clean. ” They also provided choice of “S,” “M,” or “L,” for small, medium, or I personally think robot’s strategy is effective. They focused on their core technology out the risks into diversification. If robot can keep their innovation process and stay with their core strategy to: 1, improve quality; 2, reduce cost; 3, be flexible with market, this company can stay ahead in the competition and be able to preserve its
