A case study of McDonald’s is a common task college students receive. This company allows students to research a wide range of topics, for example, a business ethics case study on McDonald’s, a globalization McDonald’s case study, or a McDonald’s cost leadership strategy case study.
Writing such a paper can show your analytical skills and your business potential. You can pretend to be a researcher in a big company, applying your knowledge on the real-life businesses and learning about their strategies. But in order to write an excellent paper and obtain some helpful knowledge, you need to understand the matter completely.
A Closer Look at the Issue
A case study can refer to an academic paper and a research method. As an academic assignment, this paper type requires students to pick a specific event, person, place, phenomenon, or company and analyze it, describing its future trends or providing some practical ways to resolve some issues. It’s also possible to choose a couple of subjects of analysis and show the relationship between them.
Basically, a case study is a way to organize your research on a specific subject or matter. And when it comes to real-life business, such type of research is very beneficial. It allows you to explain the business process to potential clients, help them understand what you do, increase your brand’s authority, and focus on the problems of your target audience.
When doing a McDonald’s case study analysis, it’s easy to feel lost. Such a big company allows you to cover a wide range of topics. You can concentrate your attention on social research, analyze the management strategies, discuss the glocalization, or dive into the business ethics. But no matter what specific subject you choose, there are some tips you need to keep in mind if you want your paper to be efficient and well-written.
Secrets to Writing like a Pro
Are you struggling with your McDonald’s marketing case study? Don’t know how to correctly organize your thoughts when writing a McDonald’s cultural diversity case study? Whatever your situation is, here are some steps to follow that will help you write like a pro.
Provide some background first. You can tell a brief story about the company, pointing to the major points and events and trying to be laconic. Tell the readers about what the company does, what its goals are, how the company satisfies its customers’ needs, and what methods it uses to do that.
Make sure that your text is easy to read. Proper formatting is one of the crucial components of every paper. Don’t forget to add compelling headers, bulleted lists, some images, and even italicized or bolded text to emphasize the most important points.
You can describe a specific challenge the company faces and theoretical solutions, plus some ways to implement those solutions. This way, you will provide some new and perhaps innovative ideas. You will also learn about how business works and how to implement real-life business strategies.
Don’t forget to support the statements you make. Use real numbers and statistics to prove the value of your opinions. It is helpful to organize your data using tables, diagrams, or charts to allow your readers to understand the information easily.
Because such a topic is very wide and diverse, there are many issues you can talk about in your paper. Here are some extra factors you can research if you wish to add some specifics to your work or learn more about the company:
- environmental factors, as they can influence the company’s work process and the needs of its customers;
- internal influences, like diversity, management, or ethics;
- social, political, and economic factors;
- globalization, as it is an important matter for every big corporation;
- technological matters, including TV and online advertising;
- future opportunities: you can try to predict what is going to happen to the company with the course of time;
- health issues and social problems the company faces;
- its strong and weak spots.
By researching one of these issues, you can make your paper more specific and detailed. You can also gain some experience about how modern corporations operate and use this experience in the future in your work field.