Ocean Spray Case Study
In Cranberry Industry as scribed by Jeff Chapel as “growing cranberries Is not Just a business, but a way of life -there was a sense of commitment to the land that went beyond making a profit. ” Oceanography had however succeeded in balancing supply and demand by expanding acreage each year. Ocean Sprays marketing had let to an increase in the number of independent cranberry growers. When Oceanography was at Its peak In business, the government started Introducing several regulations and restrictions on using environmental elements such as air, water, and soil etc. Which obviously affected the supply and demand cycles of Oceanography.
The major regulations that affected Oceanography’s economy were the one related to bog expansion, A bog Is a type of wetland which Is most suited for the growth of Cranberry fruits_ However the government restricted the number of bogs to be used by growers for cultivation which in turn affected the production made by Oceanography. The government also restricted the use of chemicals and fertilizers in bogs to grow the fruits in order to prevent soil contamination, land degradation and water pollution.
Competitive advantage gives a company an edge over its rivals and an ability to generate greater value for the firm and its shareholders. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize it” [Investigated, Website]. Oceanography as the world leader in Cranberry Industry had the farmers and land owners who did the Job of cultivating and harvesting fruits with utmost dedication and care rather than Just profit making. They by nature had much concern towards the environment and Oceanography as an organization introduced and practiced several environmental programs.
Some of the most noteworthy programs were water management which researched n irrigation techniques for the efficient use of water resource, wildlife enhancement, a program to preserve and promote wildlife, pesticide screening, a program to analyze and identify the right combination of pesticides that would both promote the growth of the fruit as well as preserve the fertility of the soil, Pesticide use that formulated the risk criteria for the use of pesticides and advised the same to the farmers as well, and finally the Integrated Pest Management Program that insisted on aspects like manipulation of water resources, maintenance of irrigation systems and the proper application of sand. This proves that the Oceanography environment programs definitely stood as a competitive advantage to it increasing its reputation among customers and respect among government and other competitors. Let us see how this case study can be considered as a tool to teach the concept of Air Ana water pollution: Strengths of this case that make it a teaching vehicle to air and water pollution: The module 6 of this subject covers the concept of air, noise and water pollution. In water pollution, the importance of wetlands in treating waste water and preventing eater pollution is discussed under the topic; “Public Policy and Preventive Action”. This case study of Oceanography is about the practices adopted by the growers and management to preserve wetland as well as expand their bog and productions rate. Learning this case study gives us a clear idea about preventing and managing water pollution.
Thus this case study could be considered as a teaching vehicle for water pollution.
Weaknesses of this case that make it a teaching vehicle to air and water pollution: This case study is about the environment management practices adopted by Oceanography in order to overcome the troubles caused by the introduction of new rules and regulations by the government to protect wetlands and prevent water pollution. However this does not provide any informative data about the source, cause, type and prevention of air pollution. Thus the Oceanography case study could be very well considered as a training vehicle for water pollution but not air pollution.