Swot Analysis of Rcom

Contributed 30 percent to India’s total service tax revenue * Liberal Government policies to provide easy access to telecom equipment and fair regulatory framework * Robust growth in Tele-density (1 1. 4% in 2006) * Increasing preference to wireless service compared to landline ( 93 million users in 2006) * Increasing participation of private players. 57% share of Industry by PSUs * Great opportunities in 6SM.

70% Technology market share of GSM IN 2006 * A liberal licensing scheme was set up to increase Internet penetration across the country with 10. 83 million subscribers in Dec 2006.

Reliance communication had a Equipment and Services Export Promotion Forum and Telecom Testing and Security Certification Centre (TETC). * Companies like Alcatel, Cisco began showing interest in setting up their R;D centers in India. Major players in the Market There were three types of players in telecom services: * State owned companies (BSNL and MTNL) * Private Indian owned companies (Reliance Infocomm, Tata Teleservices,) * Foreign invested companies (Hutchison-Essar, Bharti Tele-ventures, Escotel, Idea Cellular, BPL Mobile, Spice Communications) The market share of various players on Internet and Wireless services is given in the Exhibit X below.

Appendix