Tag: Continental Airlines

Continental Airlines Case Study

Reduced the number of calls agents made to the support desk reduced the number of reconfirmation calls, saving Continental Airlines more than $1 million annually 5. Measuring the response too new offer or destination by reviewing both the amount and timing (relative to the announcement) of calls inquiring about it. . Providing data to support new initiatives, either to solve…

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Case study – Continental Airlines

Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is normally described? “Active” data warehouse is a repository of any form of captured transactional data so that they can be used for the purpose of finding trends and patterns to be used for future decision making. An…

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