Harley-Davidson Case Analysis
Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.
One of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1960-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition, to become one of the world’s largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide as well as a company-sponsored brand-focused museum.
Noted for a style of customization that gave rise to the chopper motorcycle style, Harley-Davidson traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cm³ and has broadened its offerings to include its more contemporary VRSC (2002) and middle-weight Street (2015) platforms.
Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; Kansas City, Missouri (closing); Manaus, Brazil; and Bawal, India. Construction of a new plant in Thailand is scheduled to begin in late 2018. The company markets its products worldwide.
Besides motorcycles, the company licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home decor and ornaments, accessories, toys, and scale figures of its motorcycles, and video games based on its motorcycle line and the community.
| Founded | 1903; 115 years ago |
|---|---|
| Founder | William S. Harley Arthur Davidson Walter Davidson William A. Davidson |
| Headquarters | Milwaukee, Wisconsin,U.S. |
|
Key people |
Matthew Levatich (President and CEO) |
| Products | Motorcycles |
| Related Automotive Companies: | Zipcar, Tesla, Toyota, Volkswagen, Ford, Tata Motors, Porsche |
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Case Study on Harley Davidson
Harley Davidson Case Study: Harley Davidson is the American company and manufacturer of motorcycles which is based in Milwaukee, Wisconsin. The company makes and sells heavy motorcycles which are used for the ride on the highway. Speaking about the peculiarities of marketing, Harley Davidson focuses its attention to the loyal customers who have the credit […]
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Manufacturing Just-In-Time: JIT inventory is the driving force of Harley’s quality-improvement program. JIT works on a demand-pull basis and seeks to eliminate all waste and activities which do not add value to the product. Suppliers of Harley had to implement JIT into their production process in order to compliment Harley’s system. Previously, Harley utilized a […]
Case Study – Harley Davidson
Case Study Harley Davidson Department of Marketing IV Prof. Dr. Florian Kraus University of Mannheim Fall term 2011 By: Veilleux, Jacques-Olivier-1345802- jveilleu@rumms. uni-mannheim. de Vela Loira, Valentin -1346667-vvelaloi@mail. uni-mannheim. We Will Write a Custom Case Study SpecificallyFor You For Only $13.90/page!order now de Viscosi, Jennifer – 1344990- jviscosi@mail. uni-mannheim. de Wang, Yi – 1326001 – […]
Harley Davidson Case Study
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Case Study Harley Davidson
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