How Jeff Bezos Manages at Amazon.com
Factors influence the organization of Amazon. Com Every organization is constantly influenced by economic and social factors such as change In competition, customer confidence, religious, education and the business law. Amazon.
Com, as an organization has always been facing these influences in business environment. However, there are some major factors, which significantly influence Amazon. Com, lead the company to success. Obviously, technology has been the most Important factor that influences Amazon. Com, in particular, the rapid increases in Internet usage and IT technology.
As people become more familiar and comfortable with new features of technology, they are able to do business over the Internet and extract the value for them and share It with other customers.
Customers are able to locate the book they want quickly with a few clicks of the mouse and they are also able to read opinions about the book from other customers. Furthermore, a website from Amazon. Com can carry millions of titles without worrying about the space, meanwhile physical book stores limited by space to the number of titles they can carry. The idea of a customer-based company has also driven Amazon. Mom to its success, his management idea has been adopted well by Jeff Bozos, the founder and CEO Amazon Group since the beginning of the business.
Bozos once said that “l told people to be terrified, but not of our competitors, be terrified of our customers. They’re the ones that send us money”. Amazon. Com has focused more on its customers instead of the production process and this makes Amazon. Com significantly different from a traditional business. According to Bozos, excellent customer service Is the thing has built the most Intrinsic value for Amazon-com.
Total knowledge of its customer, getting to know the customer better and better, Amazon. Mom made knowing who was buying its books a priority. Therefore, Amazon. Com took advantage of the fact that no one – neither publisher nor bookstore – In the traditional linear chain knew anything about end users.
Management roles which Jeff Bozos is performing to make him a successful manager According to the article In case study, Jeff Bozos has been performing the following management roles: Decisional roles: Bozos seeks to Improve Amazon. Mom as his company expanding quickly, he created new department such as research & development department, information system department and materials management/logistics department to OFF Enola Walt n Deterrent Dustless Issues. By long Tanat, Bozos exercise Nils entrepreneurial role to ensure the organization structure keep up with the growth in business, as a result, Amazon. Com has expand dramatically since then and become one of the most growth company, it enjoyed $3.
1 billion in sales in the year 2001.
Interpersonal roles: He is outstanding in motivating his employees, he encourages employees by give all employees stock in the company, putting the benefit of the company along with the benefit of its employees. He also decentralized control, which provides the employees more freedom the their work. All of those show his trust and positive attitude toward his employees making them feel they are a part of Amazon. Com. Not surprising, Amazon.
Com has achieved its major goal of providing excellent customer service and this reputation has been maintained successfully since the beginning of the business.
Thus, this shows Jeff Bozos is performing his leader role outstandingly. Figurehead role is also performed frequently by Bozos, he works hard and closely with employees, and focus on the well-being of the employees and customers. He is also spending a significant amount of time to promote the name Amazon. Mom and its activities. Information roles: Bozos certainly acts as a spokesperson for his company as he flying around the world to publicize Amazon.
Com. It seems he has also been successful with this role, as Amazon. Mom becomes one of the most famous names of dot. Com companies.
How easy would it be for other CEO to manage like Jeff Bozos During one of his speeches to college students in the States, Bozos said that “We were called my favorite, ‘Amazon.
Org,’ because we’re clearly a not-for-profit company”, for other Coos to manage like Bozos, their goal and vision has also be similar to that. Amazon. Mom profits were negative numbers until 2002 but it has always grown larger and provided excellent services. One of the distinctive attributes of Bozos is technical competence, which allows him to have a good vision about the development and implementation of the technology. It seem the knowledge of IT technologies and banking help Bozos to set up his business well.
Surely, it is not easy to raise 7 millions borrowed money and open a new dot. Com business. Moreover, Bozos has been excellent in his human skills, in the way he inspires his employees. He has been able to select good people to work for Amazon. Mom and put his trust on them.
He decentralized the organization structure, work closely and empower his employees, which develop a solid bond among people. This also creates flexibility, the sense of freedom and responsibility within Amazon. Com. Benz said “Think of a company of 30 people where every software engineer, every marketing person, every person in the company is working until 2:00 A. M.
Serving customers wrapping things, driving them to the post office, getting the postal meter refilled”. He NAS Eden very success LU T to create a culture Tanat cares auto ten customer Walton many.