Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You’ve got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. Then […]
A competitive advantage doesn’t need to be huge to have an effect. It doesn’t have to be mind blowing or ridiculously obvious. It only has to be useable by you. Giving discounts on products — when your competitor ignores Black Friday — is a competitive advantage. Targeting niche audiences is a competitive advantage. Treating repeat […]
If you’ve been considering starting your own business analysis practice, you need to know the must haves for getting started — completely from scratch. These are 5 things every business analysis practice needs to succeed. 1. Proof You need proof that you understand a client’s business and can employ methods of analysis. This can be […]
There are different steps you can follow when getting started as a business analyst. But is studying for a degree worth it in the long run? I’ve got some answers for you. A degree is often a requirement Degrees are a requirement for many professions. To become a business analyst, a standard bachelor’s degree showcasing […]
Same daily routine and the same cubicle; that’s the life of every corporate employee. Every day begins with the cup of coffee where you have a rough schedule in your mind, planning to accomplish the tasks by the day end. However, many just end up thinking, “How did the day just pass? I didn’t do […]
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it’s not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also […]
Netflix is a media company with a portfolio of original and licensed content. You pay a monthly subscription to have access to this portfolio. It’s likely Netflix is available for you, considering it’s operational in 130 countries. However, the type and amount of content vary by country. And in some places, people aren’t happy with […]
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you’re on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn’t successfully integrated into every industry (looking at you, […]
Customers in more than 100 countries, walk into Subway for their delicious, healthy options. It’s likely one of the first restaurants to pop into your head when you’re craving something low-calorie, easy, and healthy for dinner. The company boasts their vast selection of fresh, healthy meats and bread. Their slogan is “eat fresh” after all. […]
If you’re into eco-friendly cars, then you’ve definitely heard about Tesla Inc. The company designs, manufactures, and distributes electric cars which are safe for the environment. No other company truly compares… yet. In 2010, Tesla Inc. went public and quickly gained international popularity. Tesla vehicles rely more on electricity than fuel which significantly reduces their […]
You’ve got questions about SWOT analysis and it’s time to answer them. Even though we discuss exactly how do conduct an analysis for various industries and careers, questions are bound to turn up. Get detailed answers about the leading questions you need answered today. 1. When is the best, most optimal, most perfect time to […]
After the unsuccessful sales of both the Nintendo Wii and Wii U, no one really expected much from the Nintendo Switch. Just like the others, people expected the Switch to flop outside of Japan. But the reality outshone the projections. Because, in actuality, the Nintendo Switch sales exploded in Japan and in the west. But […]
You probably have a Netflix account. Almost everyone does. Seriously. Their consumer base is over 100 million people all over the world. And that’s not surprising when you consider the power of their brand recognition plus the content they offer. They’ve paved the way for subscription streamed content. Now, similar companies with matching buying power […]
The iPhone needs little introduction. You either have one or know someone who does. For many, you either love it or you don’t. iPhone users typically have no problem buying the next upgrade, even if it’ll cost them thousands out of pocket. In fact, the news media loved to post countless stories about thousands of […]
You think you’re ready. You’ve grabbed your laptop. Maybe you’re going old school and got your notepad beside you. Either way, you’re ready to get this SWOT analysis started… But wait! I don’t want you to put in all that work, only to realize you’ve accidentally triggered a few mistakes. These mistakes can make it […]
Marketing on Instagram is growing nowadays. Mostly it is connected with the new companies to appear. Another reason may be that people started using this app not only from the mobile as it was supposed at the beginning. Loading the page from PC turned out to be as comfortable as from smartphone. Many social media […]
A marketing plan is used to identify current objectives and specific information about your industry. This often starts with an executive summary, target market information, marketing goals, budgeting and financial responsibilities. What more to add depends specifically on your industry and history of business. Which brings the question: when writing your own marketing plan, should […]
Marketing plans delve into mission statements, financial obligations, target market, industry lifecycles…and that’s just the rough draft. They provide an overview of your company’s current systems and projected goals. How in-depth depends on what you want and the amount of information to include. That said, people turn to a pre-existing marketing sample to draft their […]
If you want hope… Many people, before becoming a Business Analyst know little about the role or the requirements needed to be successful in the role. They often fall into it or apply because it sounds exciting in the hope they will be successful. So, if you’ve heard about being a Business Analyst, or read […]
Finding the appropriate business structure for your company is one of the central aspects that should be dealt with when starting out. This will have legal and financial implications on its development and ultimately define its performance. As such, it is essential that people looking to start a company seek professional advice in this matter. […]
The retail industry is everywhere. Literally. You don’t have to walk down the street to your favorite shop anymore. Just turn on your smartphone and start shopping online. With the help of technology, retail is one of those industries that can survive post-economic destruction. It’s always there, even when buyers don’t have the funds to […]
Everyone knows Microsoft. If you’re not running an Apple device, chances are you’re using a Windows Operating system. Unfortunately, the laptop and PC industry isn’t as strong as it once was. Future success in this realm is still possible. But it’s much more strenuous than ever before. There’s also trouble brewing with data breaches. Some […]
IKEA, a Swedish-based brand, offers lavish home decor and furniture at low prices. Stores are open worldwide, offering a range of products. Some you can find in every location; others are culturally specific. As a brand, IKEA is complicated. It’s a one-stop-shop for all your household needs. It’s also routinely in the news. Sometimes, it’s […]
We talk about PESTLE analysis a fair amount here. It’s a fantastic method of understanding how six factors affect a business or project. These six factors include: Political Economic Social Technological Legal Environmental The problem is, PESTLE analysis does have its disadvantages. It’s not perfect. Although it’s used primarily as a strategic tool for planning, […]
eBay appeared on the internet 23 years ago. It’s one of those dot-com bubble success stories. It began as nothing but a side hobby and has developed into a multibillion-dollar business. Everyone knows eBay. Sellers exist all over the world. Despite the profound brand recognition, the company’s reputation isn’t as squeaky clean as it once […]
You’ve got a smartphone, don’t you? It’s not even a question of “if” anymore. Instead, people completely bypass the “if” and jump straight to, “Which one do you have?” We rely on our smartphones to talk to our family across the ocean or to meet a stranger and maybe fall in love or to plan […]
Are you a fan of Walmart? It’s always in the news or the butt of online jokes. People go for the low prices, but they rather not stay. Despite Walmart being a household name, regarded all over the world, mentioned in movies, and discussed openly online, it has its fair share of strengths and weaknesses. […]
This year, Apple came out with a brand new iPad 2018. Since it’s cost-effective even as brand new (compared to other iPads) and Apple Pencil compatible, it seems to have students in mind. That got me thinking. What strengths and weaknesses do all iPads offer? That’s why I decided to do this SWOT analysis of […]
SWOT analysis is this incredibly valuable and easy tool yet many small businesses either don’t know about. Maybe it’s because the word “analysis” brings up a mental image of data, research labs, and journalistic studies. But none of that is necessary for SWOT. You only need three things: Something to write with A topic (in […]
As a soon-to-be bride, you can’t wait for your wedding… Or can you? Because when you’re planning it on your own, you desperately countdown the days while cursing under your breath because there’s still so much to do! How can you possibly enjoy the big day when your to-do list is as long as your […]
