Chapter Four Case Study Worksheet

Activate Prior Knowledge Complete the table with the terms below. Low margin Paper manufacture Is, generally speaking, a low-margin business. The company has shifted away from low-margin products.

Retail to sell (something) to customers for their own use no-haggle pricing Not arguing over a price import buyers Buyers who buy imported goods fleet To fade away cross-shop technique which some consumers use to get a better deal from automobile dealers

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Category Example type of incentive Sol diary incentive types of automobile customers Mechanics and Consumers people who purchase Kiss amounts of profit gained from sales Profit Comparing cars to look at Toyota Camera as well as Saturn Auras Guided Reading Questions Read these questions before you read the article and take notes as you read. 1 . Which cars accounted In the rise In General Motors sales? Chevrolet Cars 2. How did the automobile sales of U. S.

Manufacturers compare with those of foreign companies? The U. S get their cars from other countries Answer these questions on a separate piece of paper. Why is it significant that shoppers who were looking at Honda, Ionians, Toasts, and Volkswagens were considering Saturn as well? Saturn reports double and triple digit increases in reverse crisscrossing fugues with the new vehicles it has launched. 2. Why is GM trying to switch focus from fleet sales to retail sales? They cut fleet sales 15,000 vehicles in February as the company tries to focus on selling whispered cars to retail customers.

3. What is Gem’s strategy for increasing demand for the Saturn? They launched a brand called ” A Different Kind of Car Company. “