Nike Case Analysis
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
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| Founded | January 25, 1964; 54 years ago |
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| Headquarters | Washington County, Oregon, U.S. |
| Related Corporations: | Amazon, Netflix, Facebook, Google, Apple, IBM, Microsoft, Disney, Twitter, Samsung, Toshiba, Dell, Linkedln, eBay, Marriott, Kodak, Nokia, YouTube, Xiaomi, Miele, Ritz Carlton, Hilton, Four Seasons, Intel, Philip Morris, Motorola |
Nike Case Study Examples
Nike Online Free
Nike Case Study: Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portl and metropolitan area. It is the world’s leading supplier of athletic shoes and apparel and a […]
A Financial Ratio Quarterly Trend Analysis of Nike, Inc.
A Financial Ratio Quarterly Trend Analysis of Nike, Inc. Stock Symbol: NKE Listed on the New York Stock Exchange In Partial Fulfillment of the Requirements of the Course: FIN 6406 Report Completed By: 1. Introduction A financial ratio quarterly trend analysis was completed to provide the reader with a clear assessment of the financial health […]
Case Analysis of Nike, Inc.: Cost of Capital
Apparently, the issue of Nike‘s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by […]
Nike report
EAR maintains satisfactory competitive position through responsiveness, our attention to quality and technical financial capabilities as key to compete with the competitors. In both the Aviation Supply Chain and the MR. segments, EAR competes with Memos, the service divisions of large commercialism’s and other independent suppliers of parts and repairs and overhaul services. While Structures […]
Nike Corporation
Nike Corporation was founded on a basis of a handshake, and the implicit in the whole process was the determination that the company was to be building its business based on the idea of trust, mutual respect, teamwork, and honesty. It started as a two-man partnership, this was between Phil Knight and Bill Bowerman, and […]
Nike
Large multinational companies employ several marketing techniques. I did several reports and researches about the Nike Company when I was in college. Due to several unavoidable circumstances, I did not perform in the group presentation however, I wrote a report on marketing about Nike Company basing on the facts acquired during my college time. Nike […]
