Urban One Case Analysis
Urban One, Inc. (formerly Radio One) is a Silver Spring, Maryland-based media conglomerate. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African American-owned broadcasting company in the United States, operating 55 radio stations and majority-owning the syndicator Reach Media, as well as its digital arm Interactive One, and the cable network TV One
As of 2014, it was the ninth-highest earning African-American-owned business in the United States.
Radio One Case Study Examples
Radio One
This was the arrest acquisition in the company’s history at that time, which as well presented an exciting opportunity to them, because the station had been No. 1 in the market, but had fallen to No. 13 by the time of the purchase. Concentrating mostly on the African-American market, also onto the South East of […]
