Who are the main players (name and position)? The main players are Joel SST. Marseille founder of Skaters Pro, and Connie, mother of SST. Marseille and full-time manager. 2. ) In what business or businesses and industry or Industries Is the company operating? The business of Skaters Pro Is two skateboarding, snowboarding and clothing store in Sturdy, Ontario. 3. ) What are the Issues and problems facing the company? (Sort them by Importance and urgency. ) The issues that the companies are facing are the retirement of Connie. There will be one person, SST.

Marseille, managing both New Sturdy, and the South End stores. There will also be a new competitor, West 49, which Is moving across the street from the Sturdy location. The South End store the owner of the building plans to sell It. If SST. Marseille moves too new location then there Is the chance of losing customers during the move to West 49. 4. ) What is the primary problem for the company/organization in this case? The primary problem for Skaters Pro is if SST. Marseille will be able to manage both stores. Or if he should keep the New Sturdy, or the South End location open, or both.

There are also three new locations SST. Marseille is looking at. 5. ) Why have the problem(s) you cite emerged? Identify the casual chain (the events or circumstances that caused the problem- some will in Internal Weaknesses, others External Threats). The problems have emerged because Connie is now retiring. SST. Marseille wants to keep the business family owned so he must decide if he will be able to manage both stores, if he should downgrade to one, or to sell the business. Next is the new retail store West 49 is moving into the area across from the New

Sturdy location. 6. ) What are the characteristics of the industry that the company is in and how is the industry changing over time? 7. ) What is the firm’s strategy for differentiation, enabling them to compete within the context of their industry? 8. ) What are possible solutions to the problems you have Identified? 9. ) What are the advantages and possible disadvantages of your solutions(s)? 10. ) Are there any possible problems with your suggested recommendations? What contingencies need to be accommodated? Skaters Pro Case Study By asphalts 2.

In what business or businesses and industry or industries is the company operating? The business of Skaters Pro is two skateboarding, snowboarding and 3. ) What are the issues and problems facing the company? (Sort them by importance End stores. There will also be a new competitor, West 49, which is moving across the street from the Sturdy location. The South End store the owner of the building plans to sell it. If SST. Marseille moves to a new location then there is the chance of 8. ) What are possible solutions to the problems you have identified?

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