Bose Corporation Case Analysis
Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment. Founded in 1964 by Amar Bose, the company sells its products throughout the world. According to the company annual report in the 2017 financial year, Bose received revenue of US$3.8 billion and employed more than 8,000 people. Bose is best known for its home audio systems and speakers, noise cancelling headphones, professional audio systems and automobile sound systems. The company has also conducted research into suspension technologies for cars and heavy-duty trucks and into the subject of cold fusion. Bose has a reputation for being particularly protective of its patents, trademarks, and brands.
A majority of Bose Corporation’s non-voting shares were given by Amar Bose in 2011 to his alma mater and former employer, the Massachusetts Institute of Technology. They receive cash dividends, but are prohibited from selling the shares and are unable to participate in the management and governance of the company.
| Industry | Consumer electronics |
|---|---|
| Founded | 1964; 54 years ago |
| Founder | Amar Bose |
| Headquarters | Framingham, Massachusetts, U.S. |
| Key people | Philip W. Hess (President and CEO) |
| Products | Loudspeakers, headphones, audio equipment, car audio, Professional audio |
| Related Technology Companies: | Enron, Dropbox, Cisco, Groupon, Fedex, Cemex, Xerox, GoPro, Nintendo, Aqualisa, Celcom, IMAX, Barco, Radio One, Capstone, Thomas Green, Foxconn, Monsanto |
Bose Case Study Examples
Study: Bose
Some companies don’t conduct expensive marketing research, spell out elaborate competitive strategies, and spend huge sums on advertising. These companies sketch out strategies on the fly, create more satisfying solutions to customer needs, and win customer loyalty with or without knowing it – like Bose. Michael Treacy and Fred Wiersema classified competitive marketing strategies into […]
Case Stud Bose
Case Study: Bose The Bose Corporation was found by Amar Bose in 1964. It has been known for its high-end speakers and headphones. It will soon release an automotive suspension system that unlike anything else on the market. Bose is a brand with very high level of equity and is the most trusted brand of […]
Bose Case Study
The term privately held company refers to ownership of a business company in two different ways?first, referring to ownership by non-governmental organizations; and second, referring to ownership of the company’s stock by a relatively small number of holders who do not trade the stock publicly. When he was 13 and in school, he opened a […]
