GoPro Case Analysis
GoPro, Inc. (marketed as GoPro and sometimes stylised as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software.
It developed a quadcopter drone, Karma, released in October 2016. In January 2018, Karma was discontinued and the company hired JPMorgan Chase to pursue options of selling the company. However, a month later, the CEO denied this. Gopro has continued it’s business in manufacturing action cameras.
| Industry |
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|---|---|
| Founded | 2002; 16 years ago |
| Founder | Nick Woodman |
| Headquarters | San Mateo, California, U.S.> |
| Related Technology Companies: | Enron, Dropbox, Cisco, Groupon, Fedex, Cemex, Xerox, Bose, Nintendo, Aqualisa, Celcom, IMAX, Barco, Radio One, Capstone, Thomas Green, Foxconn, Monsanto |
Gopro Case Study Examples
GoPro Innovation Case Study
Californian native and keen surfer, Invented the GOP after a surf trip to Australia in 2002. It is small and non-descriptor looking, deceptive really, however is a wearable camera and camcorder. Its size means it can be mounted almost anywhere with ease, whilst also having the capacity to shoot videos and stills in full HAD. […]
