Business Essays
Risks ruin projects. Because when left unchecked, they turn a successful project into a dead project. That’s expenses, cost, training and time burned away. We do risk analysis for two primary reasons: To eliminate them before they explode To create a plan of action to handle the explosion Qualitative Risk Analysis is an important method […]
A man walks into your shop. He smiles at the cashier with a tiny nod. He begins to prowl the aisles. He pauses here and there, sometimes picking up an item. But then soon sets it back down. When your sales associate asks the gentleman if he needs any help, the man leaps into questions. […]
Direct response marketing has one job: to get a consumer to jump into action. You choose the action. Like using email pop-ups to ask for customer emails. Or telling readers to comment at the end of a blog post. Or even just sitting in front of a prospect and saying, “Hey, buy my product!” You […]
For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction […]
Quantitative Risk Analysis explains the overall risk of a project once individual risks have been considered. Quantitative risk analysis is one type of analysis, but it usually follows after Qualitative Risk Analysis. The difference: Qualitative risk analysis identifies individuals risks. A little confusing, right? The two go hand-in-hand. But when to use quantitative risk analysis […]
Ecommerce marketing is not just about having a professionally designed site that is filled with products. Many online merchants have great sites and products, but are only making minimal sales. Here are some of the mistakes you need to avoid in ecommerce marketing: Failing to add trust factors The success of any ecommerce business relies […]
We can’t shove businesses into customers’ faces and expect bucket loads of sales anymore. Now, business is about the feedback. Communication. And adding genuine value to a customer’s life. By using the value chain analysis, you leverage customer desires and give the value they need. Doing this builds trust and by proxy, sales. We’ll look […]
We’re about to go basic here. But it does need to be said. Bear with me. Anyone can communicate. Not everyone communicates well. Many things prevent effective communication — mostly in the form of listening. People listen to be polite but hear nothing the other person said. Or they criticize the person speaking, rather than […]
Why bother with a marketing communication strategy? You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your marketing communication strategy is a key component in this success or lack thereof. An effective marketing communication strategy will do a few things […]
Direct marketing sends targeted messages to a specified group of people. Remember getting weekly calls by rambunctious telemarketers? They knew your name, and they had something to sell. That’s direct marketing — although the intrusive kind. Direct marketing is useful to businesses everywhere. Several mediums are used, including… Fliers Email Direct mail Television ads Magazine […]
Consumer behavior is the study behind why customers buy products. What peaks their interest? What causes them to choose one product over another? Why is one product killed off while another rises to take its place? It’s not a simple principle. Each person and their needs are different. But many buying behaviors fit into categories. […]
Same daily routine and the same cubicle; that’s the life of every corporate employee. Every day begins with the cup of coffee where you have a rough schedule in your mind, planning to accomplish the tasks by the day end. However, many just end up thinking, “How did the day just pass? I didn’t do […]
There are different steps you can follow when getting started as a business analyst. But is studying for a degree worth it in the long run? I’ve got some answers for you. A degree is often a requirement Degrees are a requirement for many professions. To become a business analyst, a standard bachelor’s degree showcasing […]
If you’ve been considering starting your own business analysis practice, you need to know the must haves for getting started — completely from scratch. These are 5 things every business analysis practice needs to succeed. 1. Proof You need proof that you understand a client’s business and can employ methods of analysis. This can be […]
A competitive advantage doesn’t need to be huge to have an effect. It doesn’t have to be mind blowing or ridiculously obvious. It only has to be useable by you. Giving discounts on products — when your competitor ignores Black Friday — is a competitive advantage. Targeting niche audiences is a competitive advantage. Treating repeat […]
Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You’ve got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. Then […]
Finding the appropriate business structure for your company is one of the central aspects that should be dealt with when starting out. This will have legal and financial implications on its development and ultimately define its performance. As such, it is essential that people looking to start a company seek professional advice in this matter. […]
If you want hope… Many people, before becoming a Business Analyst know little about the role or the requirements needed to be successful in the role. They often fall into it or apply because it sounds exciting in the hope they will be successful. So, if you’ve heard about being a Business Analyst, or read […]
Marketing plans delve into mission statements, financial obligations, target market, industry lifecycles…and that’s just the rough draft. They provide an overview of your company’s current systems and projected goals. How in-depth depends on what you want and the amount of information to include. That said, people turn to a pre-existing marketing sample to draft their […]
A marketing plan is used to identify current objectives and specific information about your industry. This often starts with an executive summary, target market information, marketing goals, budgeting and financial responsibilities. What more to add depends specifically on your industry and history of business. Which brings the question: when writing your own marketing plan, should […]
Marketing on Instagram is growing nowadays. Mostly it is connected with the new companies to appear. Another reason may be that people started using this app not only from the mobile as it was supposed at the beginning. Loading the page from PC turned out to be as comfortable as from smartphone. Many social media […]
Wishful thinking isn’t enough to prevent a crisis from torpedoing your business. Stringing together a plan made of guesswork also won’t reduce the painful results. When your business is in jeopardy, you need concrete plans to manage the damage. And while these plans will work during the crisis, they also help to prevent the crisis […]
You’re looking to attract online sales. Which means you’ll need to find your online target market. Luckily it’s not too complex — if you know how to get started. So, how do you start the finding process? Those social media channels Social media can’t be overlooked. To find and attract your online target market it […]
A niche business requires deep focus and understanding of a target market, because the product needs to solve a specific problem for that target market. More strict than other types of businesses, niche products have many benefits to customers and business owners. Methods to start a niche business When it comes to starting a niche […]
A great marketing plan highlights objectives, the budget, and how you intend to sell your product. Online marketing is a prominent method because it allows companies to reach more of their target market easier. An issue with this, though, is marketers and companies tend to concentrate on vanity metrics rather than impressions and engagement percentages. […]
Your market analysis will cover your industry, brand competitors, target market, the aim of your business, and the external factors which will directly affect the growth of your business. Here’s why they’re necessary in your market analysis. 1. Industry coverage It goes without saying that you’re expected to know your industry inside and out. Ask […]
Of all the analyses on our site, Porter’s Five Forces Analysis is probably the one to which we’ve dedicated the least examples. Well, starting today, that’s about to change! This article will be our second (the first being here) example of Porter’s Five Forces Analysis in action, with the subject of choice being Bosch, one […]
So, you’ve read up all about Porter’s Five Forces Analysis, and you’re dying to use it, but… but something just hasn’t quite yet clicked. Well, have no fear! In today’s article, we’ll be giving you yet another example of Porter’s Five Forces Analysis in action — this time about Barclays. In case you missed either […]
Business analysis techniques are the tools used to identify needs and solutions in your business. Essentially, it’s rooting out the problem and using an optimal method to correct issues, meet business goals, and understand how the business operates currently. This is a simple definition and there’s plenty more about business analysis and how to use […]
After consulting specific tools and techniques, a business analyst introduces changes within a business. These changes are made to solve problems, overcome obstacles, and fix issues causing the internal decay of a business. While you can become a business analyst without it, it’s a wise career move to become a certified business analyst through the […]
