Kodak Case Analysis
The Eastman Kodak Company is an American technology company that produces camera-related products with its historic basis on photography. The company is headquartered in Rochester, New York, and is incorporated in New Jersey. Kodak provides packaging, functional printing, graphic communications and professional services for businesses around the world. Its main business segments are Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film. It is best known for photographic film products.
Kodak was founded by George Eastman and Henry A. Strong on September 4, 1888. During most of the 20th century, Kodak held a dominant position in photographic film. The company’s ubiquity was such that its “Kodak moment” tagline entered the common lexicon to describe a personal event that was demanded to be recorded for posterity.[8] Kodak began to struggle financially in the late 1990s, as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography. As a part of a turnaround strategy, Kodak began to focus on digital photography and digital printing, and attempted to generate revenues through aggressive patent litigation.
In January 2012, Kodak filed for Chapter 11 bankruptcy protection in the United States District Court for the Southern District of New York.
In February 2012, Kodak announced that it would stop making digital cameras, pocket video cameras and digital picture frames and focus on the corporate digital imaging market. Digital cameras are still sold under the Kodak brand by JK Imaging Ltd thanks to an agreement with Kodak.
In August 2012, Kodak announced its intention to sell its photographic film, commercial scanners and kiosk operations, as a measure to emerge from bankruptcy, but not its motion picture film operations. In January 2013, the Court approved financing for Kodak to emerge from bankruptcy by mid 2013. Kodak sold many of its patents for approximately $525,000,000 to a group of companies under the names Intellectual Ventures and RPX Corporation. On September 3, 2013, the company emerged from bankruptcy having shed its large legacy liabilities and exited several businesses. Personalized Imaging and Document Imaging are now part of Kodak Alaris, a separate company owned by the UK-based Kodak Pension Plan.
| Industry |
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|---|---|
| Predecessor | The Eastman Dry Plate Company |
| Founded | September 4, 1888; 130 years ago |
| Founders |
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| Headquarters | Kodak Tower Rochester, New York, US |
| Area served | Worldwide |
| Related Corporations: | Amazon, Netflix, Nike, Facebook, Google, Apple, IBM, Microsoft, Disney, Twitter, Samsung, Toshiba, Dell, Linkedln, eBay, Marriott, Nokia, YouTube, Xiaomi, Miele, Ritz Carlton, Hilton, Four Seasons, Intel, Philip Morris, Motorola |
Kodak Case Study Examples
Case Study on Kodak
Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. For more than half a century Kodak has been the leader and monopolist on the market of film, because its price and quality were balanced properly and were convenient for customers. Naturally, with the development of high […]
Kodak Case Analysis
CASE: Kodak Business Imaging Systems Divisions By Problem How does a multinational corporation choose between various manufacturing sites for its products? Kodak’s business Imaging Systems Division designed, manufactured, marketed and sold microfilm readers and printers. More than 50% of reader/printer businesses were outside the U. S. Kodak’s readers and printers were manufactured in two plants; […]
Rise and Fall of Kodak
Kodak, which ruled the imaging industry through innovation for more than a century, found itself facing tough times in the early 2000s. The company lost focus by diversifying into many products and also failed to keep in touch with the changing needs of the consumers. Though a pioneer in the digital space, the company failed […]
Kodak Funtime Case
Problem Definition The problem in this case is Kodak‘s steadily eroding market share and shareholder value in the film rolls market. This is especially undesirable given the fact that the market has been growing at a tepid 2% annual rate and the steadily increasing threat from competition. Kodak needs to come up with a strategy […]
Kodak Company
Management is the process of ensuring that an organization or company Is able to operate In both the Immediate and near future. When George Fisher take over the Kodak Company, he spent time to study for understand and analyses every part of Soda’s business. After he spent time on this Kodak business, he start to […]
Case study: Kodak Funtime
Eventful Film Situation Analysis: Current product offerings of Kodak: Product Segment Focus of the product Competition Aztar Super Premium Professionals and serious amateurs Full Real @ 10% higher price Gold Plus Premium Brand Flagship product Cofactor Industry: Market Is stagnant with annual unit growth rate of 2%. Kodak has overall 70% market share In films […]
Kodak Case Study; Organizational Architecture
Throughout its history we’ve experienced dramatic economic upturns and downturns. We are currently trying to pull ourselves out of bankruptcy and I believe the way to do so is through changes in our organizational architecture. These changes alone will not lead to success, as we still face problems in the digital technology area however they […]
Kodak Сompany
Thus, the industry had evolved from a monopoly to an oligopoly; Fussily became the second largest company. The government terminated both decrees due to Kodak losing its market share in the United States and its inability to compete globally. Kodak is now able to fully compete in the aggressive market both nationally and globally with […]
