Cemex Case Analysis
CEMEX S.A.B. de C.V., known as Cemex, is a Mexican multinational building materials company headquartered in San Pedro, near Monterrey, Mexico. It manufactures and distributes cement, ready-mix concrete and aggregates in more than 50 countries. It is the second largest building materials company worldwide, only after LafargeHolcim.
Lorenzo Zambrano was the chairman and chief executive officer until his death on May 21, 2014. About one-third of the company’s sales come from its Mexico operations, a quarter from its plants in the U.S., 15% from Spain, and smaller percentages from its plants around the world.
Cemex ready-mix truck departing jobsite after dispensing concrete for a multi-storey residential project. The location is Villahermosa, Mexico.
CEMEX currently operates on four continents, with 66 cement plants, 2,000 ready-mix-concrete facilities, 400 quarries, 260 distribution centers and 80 marine terminals. The company’s world headquarters are in San Pedro Garza García, a city that is part of the Monterrey metropolitan area in the northeastern Mexican state of Nuevo León.
Cemex Case Study Examples
CEMEX USA
Communication in business is vital for the success of any business entity. Most of the organizations have focused on corporate social responsibility as a way of enhancing their business image globally. Organizations that have succeeded have reported their endeavors in corporate social responsibility; Cemex USA is no exception. CEMEX is an organization based in United […]
Case: Cemex: Rewarding the Egyptian Retailers
How does the Reward Program fit in its overall strategy? Why did Llontop choose the Reward Program and not another incentive program for retailers? Cemex‘s overall strategy is to de-commoditizing the product in order to avoid the price pressures. However, the Reward Program, as far as I see, totally didn’t fit for this strategy. Because […]
