Tag: Cemex


Communication in business is vital for the success of any business entity. Most of the organizations have focused on corporate social responsibility as a way of enhancing their business image globally. Organizations that have succeeded have reported their endeavors in corporate social responsibility; CEMEX USA is no exception. CEMEX is an organization based in United States, and its mandate is…

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Case: Cemex: Rewarding the Egyptian Retailers

How does the Reward Program fit in its overall strategy? Why did Llontop choose the Reward Program and not another incentive program for retailers? CEMEX’s overall strategy is to de-commoditizing the product in order to avoid the price pressures. However, the Reward Program, as far as I see, totally didn’t fit for this strategy. Because the de-commoditizing strategy is to…

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