Avon Products Case Analysis
Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5.7 billion worldwide in 2016.
It is the fifth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway). Avon Products is a multi-level marketing company. The company’s CEO is Jan Zijderveld, who was appointed to the position in February 2018.
| Industry | Personal |
|---|---|
| Founded | 1886; 132 years ago |
| Founder | David H. McConnell |
| Headquarters | London, United Kingdom |
| Related Retail Companies: | Walmart, IKEA, Zara, Supreme, Zappos, Lego, Best Buy , Warby Parker, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Swatch, Build-A-Bear, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean |
Avon Case Study Examples
Avon Case Analysis Organizational Mission
Direct selling is an integral part of their business. They have around 5. 4 million Avon representatives in over 100 countries. 2-Avon has enabled a very large number of independent representatives to earn commission by selling Van’s products. 3- Previously Avon has a homey image of their brand focusing house wives but afterwards they have […]
Avon Supply Chain Analysis
Vietnam Delight Catering (VDC) is one of the most succesful company in Vietnam catering industry. Since the very first step in 1995, VDC has a significant grow to expand the market in all three regions of Vietnam. The company is well known for providing food service for company events, business conferences, weddings and other special […]
Case Study 13.2 More Than Cosmetic Changes at Avon
1. What organizational structure problems did Avon experience prior to the reorganization? Prior to its reorganization, Avon had an over arching tall hierarchal structure with a departmentalized – divisional organizational structure. The tall hierarchal structure or the narrow span of control accounted for the senior managers not being aware of what was happening on the […]
Future Avon China Case
MKT 600-011 [Weekly Critique Notes] Case Title: Future of Avon China: Direct Sales, Retail Sales or Both 1. What is the central issue in this case? Avon China [who] is given the opportunity to consider the previously successful but fallen direct sales strategy which possesses challenges alongside the opportunity [what] in the distant future [when] […]
Avon Case Study- International marketing
David McConnell founded his company, Avon was first known as the California Perfume Company. The company was named Avon in 1939, as a tribute to his favorite Miter, William Shakespeare. As the first “Avon Lady”, Mrs.. P. F. E. Label initiated the company’s famous direct-selling method, and her name is still honored today in the […]
Avon Case Study
Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality […]
