Piaget Business Analysis

Introduction to Piaget SA

Piaget SA is a Swiss luxury watchmaker and jeweller, founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, which belongs to the Swiss Richemont group, specialists in the luxury goods industry.

The company was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century.

Piaget SA Case Study
Industry Watchmaking and jewellery
Genre Private
Founded La Côte-aux-Fées, Switzerland
Founder Georges Edouard Piaget

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