Build A Bear Case Study

Build-A-Bear Workshop Case Analysis

Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially for teenagers who are just starting their first jobs. The company’s slogan was “Where Best Friends Are Made” from 1997-2013, when it was changed to “The Most Fun You’ll Ever Make”.

After Toys “R” Us announced plans to close all 735 of its U.S. stores in March 2018, Build-A-Bear Workshop remained as the only major toy retailer to survive the retail apocalypse.

Build-A-Bear Workshop Case Study
Industry Retail
Founded October 26, 1997; 21 years ago
St. Louis, Missouri, U.S.
Founder Maxine Clark
Headquarters Overland, Missouri, U.S.
Key people
Maxine Clark (founder)
Sharon Price John (President/CEO)
Products Stuffed toys
Sports Stuff

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